Kartikeya Awasthi

Building the AI Marketing function from the ground up across a three-brand, multi-vertical enterprise technology portfolio, owning GTM strategy end-to-end. Reached 3,851 enterprise accounts, driving a 4.5% reply rate and ~$7.1M in influenced pipeline.

Owned full-funnel digital strategy including SEO, content, social, email, and paid, scaling HubSpot-driven programs against pipeline targets.

Led digital marketing strategy and execution across SEO, paid, email, and content channels, optimizing website and HubSpot-driven campaigns to drive inbound leads and improve conversion rates. Managed budget, performance reporting, and a marketing team to align programs with business objectives.

Built the marketing engine from zero for a 0-to-1 startup build spanning brand, content, and demand generation. Drove 70% growth in inbound inquiries within one year and was recognized with CII National Gold and Silver awards.

Built a marketing engine and website presence for the company and its startup Qritrim, driving a 70% increase in inquiries year-over-year through social, content, and HubSpot-led automation. Collaborated with founders to establish inside sales and marketing automation.

Defined TAM/SAM and global GTM strategy, built and led a 15-person marketing team. Drove +30% MQL growth in six months and +50% database growth in one year via a ZoomInfo-led enterprise acquisition program.

Led global B2B marketing initiatives and product marketing, implemented HubSpot and Pardot for automation, grew MQLs by 30% in six months, and expanded the database by 50% via ZoomInfo-driven acquisition. Managed a 15-person team and KPI framework for performance.

Built RFP/RFI content and win strategy for multimillion-dollar BFSI and Healthcare bids at EY. Delivered persona-driven content and global demand generation programs across enterprise IT and consumer accounts.

Owned content strategy and cross-channel storytelling for U.S.-facing campaigns, optimizing HubSpot workflows and email sequences to improve engagement and CRM nurture performance through A/B testing and high-conversion content.

Led end-to-end content development and SEO-driven content calendars for product categories, improving organic traffic and engagement through targeted blogs, landing pages, and multimedia assets aligned to buyer journeys.

Led RFP/RFI content development and vertical-specific messaging for multimillion-dollar bids across Government, BFSI, Healthcare, and Manufacturing, improving shortlist and win rates through compliant, persuasive proposals.

Owned content strategy for study-abroad campaigns, localizing messaging with university partners and running performance-led paid and webinar campaigns to increase lead-to-application conversions across Tier 1/2 geographies.

Implemented SAP-SD across supply chain transformation engagements, providing the technical foundation for a subsequent marketing career.

Contributed to SAP-SD implementation projects by creating user training content, business process documentation, and internal communications to support adoption and stakeholder alignment across supply chain transformations.

Completed an MBA in Marketing Management focusing on marketing strategy, digital marketing, and brand growth.

Completed a Bachelor of Technology in Mechanical and Automation Engineering with coursework in mechanical systems and automation.