Kartikeya Awasthi
@kartikeyaawasthi
Strategic B2B marketing leader driving demand generation and revenue growth.
IndiaWhat I'm looking for
I am a strategic B2B marketing leader with 11 years of experience driving demand generation, brand growth, and pipeline contribution across staffing, digital transformation, cybersecurity, and IT products & services. I blend data-driven marketing with storytelling to orchestrate multi-channel campaigns, implement ABM 2.0, scale marketing operations using AI and HubSpot, and influence C-suite decision-makers to accelerate the buyer journey.
I have led and mentored teams (managed 15+ professionals), implemented HubSpot and Salesforce-based automation, improved MQL performance (30% lead growth in six months), and expanded databases using ZoomInfo/Apollo (50% database growth in one year). I deliver measurable business outcomes through website optimization, content strategy, performance reporting, and cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
Senior Manager, Marketing
Compunnel
Aug 2024 - Present (1 year 2 months)
Led digital marketing strategy and execution across SEO, paid, email, and content channels, optimizing website and HubSpot-driven campaigns to drive inbound leads and improve conversion rates. Managed budget, performance reporting, and a marketing team to align programs with business objectives.
Senior Manager, Marketing
WalkingTree Technologies
Jul 2023 - Aug 2024 (1 year 1 month)
Built a marketing engine and website presence for the company and its startup Qritrim, driving a 70% increase in inquiries year-over-year through social, content, and HubSpot-led automation. Collaborated with founders to establish inside sales and marketing automation.
Global Strategy & Marketing Head
FCI CCM
Jan 2021 - Jul 2023 (2 years 6 months)
Led global B2B marketing initiatives and product marketing, implemented HubSpot and Pardot for automation, grew MQLs by 30% in six months, and expanded the database by 50% via ZoomInfo-driven acquisition. Managed a 15-person team and KPI framework for performance.
Senior Executive, Marketing
Coforge
Oct 2019 - Dec 2020 (1 year 2 months)
Owned content strategy and cross-channel storytelling for U.S.-facing campaigns, optimizing HubSpot workflows and email sequences to improve engagement and CRM nurture performance through A/B testing and high-conversion content.
Senior Executive, Marketing
KENT RO Systems
Feb 2019 - Oct 2019 (8 months)
Led end-to-end content development and SEO-driven content calendars for product categories, improving organic traffic and engagement through targeted blogs, landing pages, and multimedia assets aligned to buyer journeys.
EYLed RFP/RFI content development and vertical-specific messaging for multimillion-dollar bids across Government, BFSI, Healthcare, and Manufacturing, improving shortlist and win rates through compliant, persuasive proposals.
Senior Executive, Marketing
TC Global
Oct 2016 - Sep 2018 (1 year 11 months)
Owned content strategy for study-abroad campaigns, localizing messaging with university partners and running performance-led paid and webinar campaigns to increase lead-to-application conversions across Tier 1/2 geographies.
ACContributed to SAP-SD implementation projects by creating user training content, business process documentation, and internal communications to support adoption and stakeholder alignment across supply chain transformations.
Education
Degrees, certifications, and relevant coursework
NSNarsee Monjee Institute of Management Studies
Master of Business Administration, Marketing Management
Completed an MBA in Marketing Management focusing on marketing strategy, digital marketing, and brand growth.
GUGuru Gobind Singh Indraprastha University
Bachelor of Technology, Mechanical and Automation Engineering
Completed a Bachelor of Technology in Mechanical and Automation Engineering with coursework in mechanical systems and automation.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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