Open to opportunities

Bibin Varghese

@bibinvarghese

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Marketing leader driving growth, loyalty, and digital transformation across fintech and consumer SaaS.

India

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What I'm looking for

I seek senior marketing roles where I can lead growth, build CRM-led loyalty programs, drive data-driven performance, mentor teams, and scale products across global markets.

I am a data-driven marketing leader with 12+ years' experience driving digital transformation, customer acquisition, and retention across fintech and consumer brands. I have developed full-funnel digital strategies, loyalty programs, CRM-led engagement, and integrated paid media, content, and performance analytics to deliver measurable growth.

My work includes launching 12+ prepaid and loyalty-linked products across India, SEA, MENA, ANZ, and EU, partnering with Mastercard and Visa, and delivering a 2.5× increase in inbound engagement and a 30% lift in lead-to-conversion. I mentor teams, optimize ROI through data-driven spend, and build multi-tiered loyalty frameworks that improved repeat engagement by 40% and retention by 25%.

Experience

Work history, roles, and key accomplishments

Current

Director – Brand & Product Marketing

Current

Pine Labs Ltd.

Apr 2025 - Present (1 year 2 months)

Developed and executed growth marketing strategies across India and Europe for prepaid and stored-value ecosystems, driving a 2.5× increase in inbound engagement and 30% lift in lead-to-conversion rates while launching 12+ prepaid and loyalty-linked products across APAC, MENA, ANZ, and EU.

Growth Marketing CRM Paid Media SEO Loyalty Programs Partner Marketing GTM Strategy

Associate Director – Product Marketing

Pine Labs Ltd.

Apr 2023 - Mar 2025 (1 year 11 months)

Architected co-branded offer programs and value propositions with partners like Mastercard and Visa, improving cost-per-acquisition by 20% through ROI optimization and data-driven budget allocation.

Product Marketing Partner Management ROI Optimization CRM Loyalty Programs Budget Management Performance Analytics

Senior Manager – Product Marketing

Pine Labs Ltd.

Nov 2019 - Mar 2023 (3 years 4 months)

Drove feature adoption and product revenue through multi-channel campaigns and defined brand guidelines, improving conversion via discovery and trial initiatives and ensuring creative effectiveness against campaign goals.

Product Marketing Measurement Stakeholder Management

Product Manager & Head of Digital Marketing

Adaptive Marketing Solutions Pvt Ltd

Nov 2018 - Nov 2019 (1 year)

Led a team of 7 to deliver digital transformation for four EdTech products, increasing annual revenue by $1M and driving an 80% uplift in digital leads through omni-channel campaigns and marketing automation that improved SQL conversion by 45%.

Digital Marketing Marketing Automation Google Ads Facebook Ads Email Marketing Segmentation Conversion Rate Optimization Team Leadership

Digital Marketing Head – South P&L

CL Educate Ltd

Jul 2017 - Oct 2018 (1 year 3 months)

Improved web UX and engagement by 20% and reduced churn by 15% via data-led content restructuring and targeted retention/referral campaigns while training regional teams on analytics and campaign optimization.

UX Referral Programs Data Analytics Campaign Optimization

Product Management Trainee

Matrimony.com

May 2015 - Mar 2016 (10 months)

Designed onboarding journeys and engagement flows that increased first-time user retention by 30% and ran A/B tests across landing pages and email touchpoints to improve conversion.

Onboarding A B Testing User Retention Email Marketing Product Analytics