Open to opportunities

Mallika Chandnani

@mallikachandnani

Message

Product marketing leader driving GTM strategy, demand generation, and sales enablement.

India

Message

What I'm looking for

I am seeking a senior product marketing role focused on GTM strategy, cross-functional leadership, measurable demand generation, and opportunities to drive revenue growth and scale product adoption.

I am a product marketing leader with 9+ years of experience building persona-driven messaging, GTM strategies, and lifecycle marketing that drive measurable business outcomes.

I have led cross-functional teams and go-to-market launches that accelerated adoption and revenue — for example, achieving pre-launch sales and 30% faster adoption for a new SaaS product, and driving a 16% increase in annual revenue across a portfolio of launched products.

My strengths include sales enablement, content and campaign strategy, market research, SEO, and marketing automation; I hold HubSpot and Google Skillshop certifications and have hands-on experience with GA4, SemRush and CRM platforms.

I deliver outcome-based storytelling, ABM and multi-channel demand generation while building partnerships and enabling sales to close faster; I thrive in roles that blend product, performance marketing, and revenue enablement.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Head

Current

RFgen Software

Sep 2024 - Present (1 year 2 months)

Led GTM for a new SaaS product achieving pre-launch sales and 30% faster adoption post-launch; created positioning, messaging, and enablement that reduced sales cycle by 20% and generated 30% more high-quality leads.

Product Marketing Go To Market Messaging Sales Enablement Campaign Management Partnerships SaaS

Product Marketing Head

Freelance Projects

Nov 2015 - Aug 2025 (9 years 9 months)

Delivered contract-based digital marketing and GTM services across industries, driving average 60% increases in online traffic and conversions and consistently meeting client KPIs.

SEO PPC Social Media Email Marketing Marketing Automation Campaign Management

Chief Marketing Officer

Pardesi Group

Jun 2023 - Aug 2024 (1 year 2 months)

Drove omnichannel marketing that increased leads 150% and led rebranding that improved visibility 150% and social engagement 300%, while enabling expansion into two regional markets.

SEO PPC Content Strategy Market Research Analytics Customer Acquisition

Product Marketing Manager

Think and Learn

Jan 2021 - Jun 2023 (2 years 5 months)

Directed a team of 42 to launch a portfolio of three products, driving a 16% annual revenue increase and implementing roadmaps and GTM strategies to boost adoption.

Product Roadmapping Team Leadership GTM Strategy Cross Functional Collaboration Training Product Positioning Revenue Growth

Market Research Analyst

Numerator

Jun 2019 - Jan 2021 (1 year 7 months)

Conducted in-depth market research and A/B testing practices that improved campaign performance by an average 66% and informed strategies across 5,000+ products and major retail channels.

Market Research A B Testing Data Analysis Campaign Optimization Competitive Analysis SQL

Digital Marketing Intern

Convora Technologies

May 2020 - Jun 2020 (1 month)

Improved CRM utilization and analytics tracking, and implemented A/B testing in HubSpot that increased email open rates 20% over 28 days.

HubSpot CRM Email Marketing A B Testing Analytics Marketing Automation

Digital Marketing Intern

Deendayal Port Trust

Nov 2018 - Dec 2018 (1 month)

Implemented a marketing campaign that increased product awareness 40% and customer inquiries 20%, and redesigned website elements using HTML/CSS/JavaScript to boost traffic 15%.

Digital Marketing HTML CSS JavaScript Campaign Management Awareness Campaigns SEO

Product Marketing Consultant

Shoshin Tech

Led GTM and pre-launch campaigns that doubled sales and increased brand recognition 100% within a week, securing 12,000 early adopters and driving 2x sales growth post-launch.

GTM Strategy Marketing Automation Multi channel Marketing Demand Generation Brand Awareness

Education

Degrees, certifications, and relevant coursework

Gujarat Technological University

Bachelor of Technology, Information Technology

Grade: 9.2

Activities and societies: Team Leader at Sardar Vallabhbhai Patel Institute Of Technology; led teams in national-level competitions and managed events such as robotics symposium Prakarsh.

Completed a B.Tech in Information Technology with a minor in AI/ML, graduating in 2019 with strong academic performance.