Rishika Gupta

As a Freelance Digital Marketing Consultant, I specialize in content creation, social media management, and analytics. I develop and execute strategies across platforms, create engaging content, and manage website performance to enhance brand visibility and customer engagement.

In my role as Growth Manager for the Malaysia Market, I led market expansion initiatives that resulted in a significant revenue increase. I implemented data-driven marketing strategies that improved customer acquisition and retention, enhancing overall market share.

As Assistant Analytics Manager, I led cross-functional teams to implement data-driven strategies that boosted online sales revenue. I developed customer segmentation models and optimized analytics techniques to enhance operational efficiency and customer satisfaction.

In my role as Digital Media Analytics Manager, I analyzed digital campaigns across various platforms, optimizing ad spend and improving performance metrics. I led project teams and developed strategies to enhance client revenue through data-driven insights.

As a Senior Research Analyst, I utilized SQL, Python, and R for data analysis, developed data pipelines, and conducted A/B testing. I collaborated on process improvements and provided training programs to enhance team capabilities.

Completed a Master of Business Administration with a major in Finance and a minor in Marketing, focusing on advanced financial strategies and marketing principles.

Pursued a Post Graduate Diploma in Financial Products and Relationship Management, gaining insights into financial services and client relationship management.

Earned a Bachelor of Science (Honors) with a major in Statistics, focusing on data analysis, statistical methods, and research techniques.