SDSnigdha Debata
@snigdhadebata
Digital marketing professional with expertise in social media analysis.
SingaporeWhat I'm looking for
I am a competent digital marketing professional with over 7 years of rich experience in diverse verticals, including social media analytics, digital marketing, and sales analysis. My strong research skills and ability to work collaboratively allow me to interface effectively with professionals at all levels. I am focused, goal-driven, and committed to delivering quality results through innovative campaign management and strategic insights.
Throughout my career, I have successfully managed and curated marketing databases, provided actionable recommendations based on sales trends, and developed metrics to measure the effectiveness of social media initiatives. My experience spans across notable organizations such as IBM and Genpact, where I contributed to significant projects that enhanced customer engagement and improved business outcomes.
I am passionate about leveraging my skills in digital marketing tools and social media platforms to drive impactful marketing strategies. I continuously strive for improvement and enjoy networking within the industry, always seeking to implement creative solutions that yield measurable results.
Experience
Work history, roles, and key accomplishments
Marketing Database Executive
Argus Media Pvt Ltd
Jan 2020 - May 2020 (4 months)
Managed and curated events and customer data for the SEA region, ensuring quality standards through regular maintenance and reporting insights on data effectiveness throughout campaigns.
SMS Deliverable Specialist
IBM India Pvt Ltd
Jul 2018 - Jul 2019 (1 year)
Provided insights and recommendations to sales leaders across AP and Europe, supporting sales revenue and growth objectives through analysis of sales trends and metrics.
Business Analyst (Social Media)
Genpact
Jan 2016 - Jun 2018 (2 years 5 months)
Key member of the Research and Analytics team, driving social media analytics projects and providing actionable insights based on user behavior and market research.
Market Research Analyst
eSSL Security
Apr 2013 - Dec 2015 (2 years 8 months)
Collected overseas market data and evaluated information using various research tools, while also collaborating with the digital marketing team to enhance website performance.
Education
Degrees, certifications, and relevant coursework
PUPurdue University
Post Graduate Program, Digital Marketing
2022 - 2022
Completed a Post Graduate Program in Digital Marketing focusing on various aspects of digital marketing strategies and tools.
Biju Patnaik University of Technology
Master’s, Marketing & HR
2010 - 2012
Pursued a Master's degree in Marketing and Human Resources, gaining insights into marketing strategies and HR practices.
Utkal University
Bachelor’s, Computer Science
2007 - 2010
Earned a Bachelor's degree in Science with a focus on Computer Science, covering fundamental concepts and applications in the field.
Council of Higher Secondary Education, Odisha
Intermediate, Science
2005 - 2007
Completed Intermediate in Science, laying the foundation for further studies in science and technology.
Tech stack
Software and tools used professionally
Availability
Location
SingaporeAuthorized to work in
Job categories
Skills
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