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Hazel Teo User

@hazelteouser

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Marketing professional specializing in data-driven growth strategies.

Singapore

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters innovation and growth.

I am a dedicated marketing professional with a strong background in business analytics and a passion for driving growth through data-driven strategies. Currently, I am part of the Binance Accelerator Programme, where I spearhead localization efforts for global campaigns, significantly enhancing user engagement and acquisition. My academic journey at the National University of Singapore has equipped me with a solid foundation in marketing principles, complemented by hands-on experience in various marketing roles.

Throughout my internships at Shopee and GrowthBeans, I honed my skills in data analysis, campaign management, and cross-functional collaboration. I successfully optimized marketing performance through meticulous data collection and analysis, leading to substantial improvements in user engagement and conversion rates. My leadership role in the NUS Outdoor Activities Club further refined my ability to drive strategic initiatives and foster teamwork, resulting in increased participation and engagement across our platforms.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Intern

Current

Binance

Jan 2024 - Present (1 year 4 months)

Spearheaded localization efforts for 30+ global campaigns, enhancing user engagement and acquisition through tailored marketing strategies. Improved customer support workflows and streamlined cross-functional collaboration, significantly boosting operational efficiency.

Localization User Acquisition Market Research Cross Functional Collaboration Asana Jira Customer Support Campaign Strategy User Engagement

Publications Head

NUS Outdoor Activities Club

Jan 2022 - Jan 2024 (2 years)

Led a team to optimize publication strategies using data-driven insights, significantly increasing engagement on social media platforms. Collaborated with cross-functional teams to ensure effective project delivery.

Team Leadership Data Analysis Publication Strategy Project Management Collaboration Outreach Communication Skills

Partner and Affiliates Marketing Intern

Shopee

May 2023 - Sep 2023 (4 months)

Collected and analyzed marketing data from various campaigns, optimizing performance and enhancing business planning. Developed automated KPI tracking and managed marketing campaigns, significantly increasing social media engagement.

Data Analysis KPI Tracking Marketing Campaigns Excel Google Sheets Social Media Management Instagram Growth Performance Optimization

Sales & Marketing Executive Intern

GrowthBeans

Oct 2021 - Jan 2023 (1 year 3 months)

Conducted market research and data mining to inform business strategies. Managed social media platforms and executed marketing campaigns, resulting in significant increases in conversion rates and audience engagement.

Market Research Data Mining Social Media Management Marketing Campaigns SEM Customer Acquisition Conversion Rate Optimization Python

Freshmen Affairs Executive

NUS Students’ Business Club

Aug 2020 - Feb 2022 (1 year 6 months)

Coordinated partnerships with vendors for Orientation Week, developing care packages and establishing communication channels for freshmen. Implemented well-being guidelines to support new students.

Communication Skills Event Planning Care Package Development Freshmen Support Strategic Planning Interpersonal Skills

Education

Degrees, certifications, and relevant coursework

National University of Singapore

Bachelor of Business Administration, Business Administration

2020 - 2024

Grade: Honours (Distinction)

Pursued a Bachelor of Business Administration with Honours (Distinction), specializing in Marketing and Business Analytics. Received the Leong Siew Meng Memorial Scholarship in AY 2021/2022 and participated in the ESADE Business School Student Exchange Program in Spain.