Open to opportunities

Amanda Tay

@amandatay

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Digital marketing professional passionate about storytelling and lead generation.

Singapore

Message

What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive impactful campaigns and contribute to a collaborative team environment.

With over 6 years of experience in marketing, communications, and project management, I have honed my skills in crafting compelling narratives that resonate with audiences. My journey has taken me through various industries, including media, life sciences, and finance, where I have successfully developed and executed integrated marketing strategies that drive customer engagement and demand generation.

Currently, I serve as the Marketing and Communications Manager for Coface in the Asia Pacific region, where I lead initiatives that enhance brand visibility and customer interest in our products. My previous role as Assistant Digital Marketing Manager at Thermo Fisher Scientific allowed me to spearhead multiple digital campaigns, achieving significant improvements in lead generation and revenue targets. I thrive in collaborative environments and am dedicated to leveraging data-driven insights to optimize marketing performance.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communications Manager

Current

Coface

Jul 2024 - Present (11 months)

Leading marketing and communication strategies across Asia Pacific, focusing on lead generation and customer engagement for Business Information products. Collaborating with global teams to enhance marketing initiatives and reporting on performance metrics.

Lead Generation Account Based Marketing Eloqua Marketing Campaigns Social Media Management Data Analysis Customer Engagement Project Management Reporting

Assistant Digital Marketing Manager

Thermo Fisher Scientific

Mar 2021 - Apr 2024 (3 years 1 month)

Managed digital marketing campaigns and e-commerce initiatives, achieving significant improvements in lead generation and revenue targets. Utilized analytics tools to track performance and optimize marketing strategies.

Digital Marketing Adobe Analytics Email Marketing Campaign Management Lead Generation

Head of Marketing and Communications

Navisteps

Dec 2020 - Feb 2021 (2 months)

Led marketing efforts for a startup, focusing on B2B partnerships and content strategy. Successfully executed campaigns and established media presence through press releases.

B2B Marketing Content Strategy SEO SEM Partnership Development Public Relations Campaign Execution

Marketing Lead

StartupX

Sep 2019 - Oct 2020 (1 year 1 month)

Oversaw local and regional marketing strategies, enhancing outreach through paid ads and social media. Collaborated with stakeholders to optimize program visibility and engagement.

Marketing Strategy Social Media Management Paid Advertising Stakeholder Engagement Campaign Analysis Content Creation Event Marketing

Assistant Manager - Digital Literacy

IMDA

Jul 2018 - Jul 2019 (1 year)

Developed resources to promote digital literacy and organized events to engage stakeholders. Contributed to multi-channel marketing campaigns to raise awareness.

Event Management Campaign Development Stakeholder Engagement Marketing Strategy

Digital Marketer

GUCO Consulting Group

Jan 2018 - May 2018 (4 months)

Managed social media profiles and created content to enhance brand awareness for clients. Engaged in social discussions and tracked campaign success.

Social Media Management Content Creation Brand Awareness Campaign Tracking Digital Marketing

Marketing and Business Development

Hush TeaBar

Nov 2017 - Dec 2017 (1 month)

Assisted in marketing campaigns and media outreach to promote mental wellness initiatives. Developed content and managed social media engagement.

Content Development Social Media Marketing Campaign Management Research Branding

Content Writer

ShopBack

Jun 2016 - Jul 2016 (1 month)

Produced SEO-optimized content to enhance search engine visibility and drive traffic. Collaborated with the SEO team to implement effective content strategies.

SEO Content Writing SEO Optimization Market Trends Traffic Generation Digital Marketing

Education

Degrees, certifications, and relevant coursework

Avado

Digital Marketing Course, Marketing

2020 - 2021

Completed a Digital Marketing Course, focusing on modern marketing techniques and digital strategies to enhance brand engagement and reach.

National University of Singapore

Bachelor’s Degree (Honors), Business Administration and Management

2014 - 2018

Studied Business Administration and Management with a focus on Marketing, gaining a comprehensive understanding of business principles and marketing strategies.

NUS Overseas Colleges

National Overseas College Programme, Business Administration and Management

2017 - 2017

Participated in the National Overseas College Programme, gaining international exposure and practical experience in business environments.

Stockholm University

Exchange Program, Business Administration and Management

2016 - 2016

Engaged in an exchange program focusing on Business Administration and Management, enhancing cross-cultural understanding and global business perspectives.