Looking for a job

Vania Hendyanto

@vaniahendyanto

Message

I build data-informed digital campaigns, CRM journeys, and content across Southeast Asia.

Singapore

Message

What I'm looking for

I'm looking to lead data-informed digital campaigns, CRM and content initiatives where I can improve customer experiences, turn performance data into action, and support growth across markets.

I've led multi-channel digital campaigns for government bodies, social-impact organisations, ethnic communities and embassies across Singapore, Indonesia and the Philippines. At Interlunar, I drove market-entry content for a Canadian corporate services company, increasing social engagement by 200%.

Across Weber Shandwick and PwC, I've managed email, webinar, event and integrated campaigns for clients including L’Oréal Paris, Disney and Temasek. I use CRM platforms and Power BI dashboards to turn campaign performance into practical optimisation recommendations.

Experience

Work history, roles, and key accomplishments

Digital Experience and Strategy Lead

Interlunar

Mar 2026 - Jul 2026 (4 months)

Owned multi-channel campaigns across web, email and social for government bodies, social impact organisations, ethnic communities and embassies. Led market-entry content for a Canadian corporate services company, driving a 200% increase in social engagement.

HubSpot Klaviyo Email Marketing Audience Segmentation Campaign Management Content Strategy Social Media Webinars Event Management

Senior Consultant, Client Experience and Integrated Media

Weber Shandwick

Jul 2025 - Mar 2026 (8 months)

Tracked campaign performance across email, social, webinar registrations and event sign-ups, building reports and Power BI dashboards. Managed report and client product launches at major global events including COP, NY Climate Week and Reuters Sustainability Week London.

Power BI Campaign Tracking Reporting Event Management Vendor coordination Media Coordination Client Management

Integrated Brand and Communications Consultant

PwC

Aug 2023 - Jun 2025 (1 year 10 months)

Managed email campaigns through Salesforce Marketing Cloud, covering audience lists, content, approvals, sends and performance tracking. Built and presented Power BI dashboards across email, website, media and digital performance.

Salesforce Marketing Cloud Email Marketing Power BI Dashboarding Campaign Management Webinars Event Management Salesforce Training

Business Development and Brands & Communications Intern

PwC

Jan 2023 - Jun 2023 (5 months)

Supported webinars, client events and major campaigns, managing promotion, registrations, event communications, materials and post-event follow-up. Served as a Salesforce CRM focal point, building dashboards and reports, troubleshooting users and training 50+ employees.

Salesforce CRM Event Management Webinars Campaign Support Training Dashboarding

Education

Degrees, certifications, and relevant coursework

Singapore Management University

Master of Science, Management

2022 - 2023

Activities and societies: Student exchange at IE Business School, Madrid; focus areas Social Innovation and Impact Investment.

Master of Science in Management with Impact on Asia Scholarship. Student exchange at IE Business School, Madrid, focusing on Social Innovation and Impact Investment.