Open to opportunities

Azizah Nur

@azizahnur

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Senior digital marketing manager specializing in analytics-driven brand and campaign strategy.

Singapore

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What I'm looking for

I seek roles where I can lead analytics-driven digital marketing and communications, build cross-channel measurement, and use automation/AI to improve campaign impact and efficiency while collaborating across teams.

I am a senior digital marketing leader who blends data-driven analytics with strategic communications to deliver high-impact national and regional campaigns. I have led end-to-end multi-channel initiatives, integrated marketing dashboards, and automated reporting workflows to improve campaign ROI and operational efficiency.

My work includes milestone public campaigns and targeted community activations that drove strong audience engagement, TV commercial production, and employer branding programs recognized at a regional level. I scaled social audiences dramatically, launched digital transformations for legacy publications, and piloted high-reach livestreaming programs.

I hold advanced training in data, analytics, AI, and digital execution from NUS and multiple professional bootcamps and certifications, and I prioritize measurable outcomes, cross-team collaboration, and using automation and AI to accelerate insight-driven decision-making.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital Communications

Current

Building and Construction Authority

Aug 2024 - Present (1 year 7 months)

Led end-to-end marketing communications and analytics for national campaigns (e.g., Green Mark 20th Anniversary), built integrated Looker Studio dashboards, and embedded AI-driven sentiment analysis to accelerate crisis and performance reporting.

Marketing Communications Looker Studio Google Apps Script Social Media Strategy Sentiment Analysis Campaign Analysis Dashboarding Crisis Communications

Senior Manager, Corporate Marketing

Health Promotion Board

Mar 2023 - Aug 2024 (1 year 5 months)

Spearheaded nationwide ethnic-targeted health campaigns and festive TVCs, managed department budgets, and optimised multi-channel ATL/BTL and digital activations to improve engagement above industry benchmarks.

Campaign Strategy ATL BTL TV Commercial Production Budget Management Digital Marketing Community Outreach Media Planning Performance Optimization

Employer Branding Manager

Lazada

Jul 2022 - Mar 2023 (8 months)

Led regional employer branding content and programs that contributed to Lazada's LinkedIn Best Employer Brand Award, managed EVP content and internal events to boost employee advocacy and recruitment marketing.

Employer Branding Content Strategy Internal Communications Event Management LinkedIn EVP Development Stakeholder Management

Digital Media Manager

National Library Board

Aug 2014 - Jul 2022 (7 years 11 months)

Grew social audiences substantially (e.g., NationalLibrarySG Facebook to 40k+), led digital transformation of BiblioAsia into an SEO-driven online magazine, and developed marketing automation and Looker Studio reporting to surface engagement drivers.

Social Media Growth SEO Digital Transformation Google Apps Script Looker Studio Media Buying Analytics Live Streaming

Social Media Executive

IPG Mediabrands

Jul 2013 - Aug 2014 (1 year 1 month)

Managed social campaigns such as Yellow Ribbon Project, increasing engagement and building new community pages to 3,000+ followers to boost event publicity and participation.

Social Media Management Community Building Content Creation Campaign Execution Paid Social Reporting

Marketing Communications Executive

Info-Communications Development Authority

Jun 2012 - Jul 2013 (1 year 1 month)

Organised public outreach and career awareness programs including learning journeys and mega events, and managed microsites and social channels to support integrated communications.

Outreach Event Management Communication Website Management

Marketing Communications Executive

ECS Computers

Jun 2009 - Jul 2011 (2 years 1 month)

Planned and executed 15 events including seminars and exhibitions, managed EDMs and collateral, and coordinated the company's annual Dinner & Dance to drive attendance and engagement.

Event Planning Email Marketing Collateral Management

Education

Degrees, certifications, and relevant coursework

National University of Singapore

Master of Science, Data and Communications

2024 - 2024

Master of Science in Data and Communications focusing on computational methods for audience analysis and digital messaging optimisation; coursework included SPSS and data-driven communication techniques.