Open to opportunities

EDWIN Tam

@edwintam

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Data-driven leader specializing in analytics and marketing automation.

Singapore

Message

What I'm looking for

I seek a role that fosters innovation and allows me to leverage data for strategic growth.

I am a data-driven leader with extensive experience in analytics and marketing automation. My proficiency in leveraging advanced data tools and machine learning techniques has enabled me to optimize strategies, improve performance, and support business growth. I excel at managing cross-functional teams and streamlining workflows in fast-paced environments, translating complex data into actionable business strategies that deliver measurable results.

In my recent role as an AI Data & Marketing Consultant, I created marketing data analysis plans and dashboards that increased lead generation by 10%. As a Senior Manager at Hypebeast, I led the creation of customer segmentation models that improved marketing efficiency, resulting in a 20% increase in campaign ROI. My leadership experience includes mentoring teams and collaborating with cross-functional groups to drive innovation across marketing and sales workflows.

Experience

Work history, roles, and key accomplishments

Current

AI Data & Marketing Consultant

Current

Various Clients

Jan 2023 - Present (2 years 4 months)

As an AI Data & Marketing Consultant, I improved LLM efficiency by 15% through prompt creation and developed marketing dashboards that increased lead generation by 10%. I also automated data analytics workflows, achieving a 70% reduction in time-to-insight.

Data Analytics Marketing Automation SQL Python Dashboards Predictive Analytics Machine Learning

Senior Manager, Data Analytics

Hypebeast

Aug 2020 - Jan 2022 (1 year 5 months)

Led the creation of customer segmentation models that improved marketing efficiency, increasing campaign ROI by 20%. Built interactive dashboards that reduced reporting time by 40% and directed a team to enhance customer retention by 15%.

Customer Segmentation Data Visualization Team Leadership Predictive Analytics Dashboard Development Marketing Analytics Data Pipelines Cross Functional Collaboration Mentorship

Data & Digital Strategy Director

Construct Digital

Jan 2013 - Jan 2020 (7 years)

Led the development of a Data Centre of Excellence and implemented automated reporting tools, reducing manual efforts by 40%. Developed predictive lead scoring models that improved sales efficiency by 30% and drove 25% growth in client acquisition.

Data Strategy Predictive Analytics Automation Lead Scoring Stakeholder Engagement Marketing Strategy Team Leadership Data Products

Freelance Copywriter & Content Editor

CNNGo, Time Out, iSh etc

Jan 2007 - Jun 2015 (8 years 5 months)

Created and edited content for diverse audiences in travel, lifestyle, and culture. Conceptualized and authored commissioned books, showcasing strong writing and editing skills.

Content Creation Editing Writing Lifestyle Commissions Communication

Education

Degrees, certifications, and relevant coursework

National University of Singapore

Master of Technology, Applied AI and Knowledge Engineering

Master of Technology in Applied AI and Knowledge Engineering, focusing on advanced applications of artificial intelligence and knowledge engineering techniques.