Looking for a job

Rachel Pupiromrat

@rachelpupiromrat

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Helping brands get more from email | Campaign strategy, execution & optimization

Spain

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What I'm looking for

I'm looking to partner with a growth-focused company as a Email Marketing Specialist where I can take complete ownership of your lifecycle strategy, automated flows, and retention channels. I thrive in high-trust, asynchronous environments that value autonomy, crisp execution, and driving clear, revenue-backed results.

I help companies turn email systems into a reliable revenue channel. I've designed and executed lifecycle campaigns for healthcare, nonprofits, and e-commerce brands, from initial strategy through optimization and scaling. I'm certified in both HubSpot and Klaviyo, and I know how to make these tools work for you.

My focus is on the full picture: segmentation strategy, campaign architecture, automation sequences, performance analysis, and making sure campaigns target the right customer segments. I work well with teams who need someone who can think strategically about their email program but also actually execute and troubleshoot. I'm comfortable building everything from simple nurture sequences to complex lifecycle programs, and I approach email as a retention and revenue driver, not just a broadcast channel.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

American Dental Association

Apr 2023 - Apr 2026 (3 years)

Managed multi-channel campaigns including paid media (Meta, LinkedIn, TikTok), email (HubSpot), and social. Optimized paid campaigns to beat benchmarks. Led Elevate Conference (146 registrations, 1.3M impressions) and Career Services relaunch (+129% sessions). Coordinated with agencies and managed analytics.

Lifecycle Marketing Paid Media Strategy HubSpot Sequences AB Tests Multi channel Marketing Analytics Reporting Email Marketing

Associate, Member Engagement

National Council of State Boards of Nursing

Mar 2018 - Apr 2023 (5 years 1 month)

Coordinated member engagement campaigns for 59 state/provincial nursing boards. Ran email and multi-channel campaigns (Mailchimp), managed volunteer committees, and help built a Salesforce database with a 3rd party agency that reduced manual reporting from multiple days to one.

Email Marketing Campaign Strategy Member Engagement Campaign Execution CRM Management Web Content Management Cross Functional Project Management Market Research

Social Media Manager

MGK Wealth

Jun 2021 - Feb 2023 (1 year 8 months)

Built the social media function from scratch for a financial advisory firm. Grew Instagram following ~300% and increased website traffic 60% within six months through consistent, brand-aligned content. All work produced within strict financial-services compliance. Tools: Canva, Hootsuite, FMG Suite.

Content Strategy Graphic Design Compliance Social Media Social Media Management Content Creation Organic Growth Strategy

Project Coordinator

Razorfish Health

Apr 2017 - Jan 2018 (9 months)

Coordinated healthcare and pharma marketing projects for HCP audiences across print, digital, and experiential activations. Supported the Yescarta (Kite Pharmaceuticals) product launch. Managed project timelines, approvals, and cross-functional coordination between clients and internal teams.

Project Management Pharmaceutical Marketing Compliance Budget Management Stakeholder Management Program Coordination Cross functional Coordination