Janessa Daniels
@janessadaniels
Certified digital marketing strategist specializing in email, SMS, and retention marketing.
United StatesWhat I'm looking for
I am a Certified Digital Marketing Professional with 5+ years driving email and SMS lifecycle strategies, automation, segmentation, and retention initiatives that improved conversion, engagement, and revenue across B2B, B2C, and DTC channels. I lead end-to-end campaign execution, A/B testing, deliverability and ESP migrations while partnering cross-functionally to streamline processes and ensure compliant, high-performing communications.
My work has produced measurable results — including open-rate and click-through improvements, strong campaign revenue (email and SMS contributing substantial company revenue), database growth, and successful seasonal and product launch programs — and I combine technical know-how (Klaviyo, Marketo, Responsys, HTML/CSS) with data-driven decision-making and creative problem solving.
Experience
Work history, roles, and key accomplishments
Email Marketing Specialist
Designer Brands
Oct 2023 - Present (2 years 8 months)
Led strategy, execution, and optimization of email and SMS campaigns, improving open rates by 10% and click-through rates by 12% while driving $4.39M in retention-driven revenue and 30% of company revenue from CRM channels.
Digital Marketing Campaign Specialist
Quality Bicycle Products
Aug 2021 - Jul 2023 (1 year 11 months)
Managed day-to-day email marketing operations as Marketo power user, driving campaign execution that produced $15.5K for a winter gear brand and grew a proprietary brand database by 27%.
Digital Marketing Manager
MISA Imports
Apr 2020 - Aug 2021 (1 year 4 months)
Owned digital marketing strategy and social presence across Facebook, Instagram, LinkedIn and YouTube, collaborating with stakeholders and vendors to grow brand awareness and drive revenue opportunities.
Sales Support Coordinator
MISA Imports
Feb 2019 - Mar 2020 (1 year 1 month)
Coordinated planning and procurement for 5,000+ imported wines across 10 countries and led a WordPress product locator project that improved retailer discoverability for a top-selling wine.
Business Development Assistant
Foley & Lardner
Apr 2018 - Feb 2019 (10 months)
Supported sales and client development in Texas and Mexico markets by analyzing attorney and billing data to optimize proposals and identify cross-selling opportunities across 14 industries.
Marketing Technology Assistant
Foley & Lardner
Jul 2017 - Mar 2018 (8 months)
Maintained marketing technology platforms and produced analytical reports to optimize email campaigns, web analytics, and audience targeting for improved digital presence.
Marketing Assistant
Thermi
Jun 2016 - Jul 2017 (1 year 1 month)
Assisted in marketing execution using Adobe Creative Cloud and sales analytics to produce collateral and monthly revenue reports for executives, improving cross-department communications.
Education
Degrees, certifications, and relevant coursework
Converse University
Bachelor of Arts, Business Administration
Completed a Bachelor of Arts in Business Administration, graduating in May 2016.
Digital Marketing Institute
Digital Marketing Pro Certification, Professional Certificate in Digital Marketing + PCM from American Marketing Association
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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