Open to opportunities

Janessa Daniels

@janessadaniels

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Certified digital marketing strategist specializing in email, SMS, and retention marketing.

United States

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What I'm looking for

I seek a data-driven marketing role focusing on email/SMS lifecycle and retention, collaborative cross-functional teams, and opportunities to scale revenue through automation and testing.

I am a Certified Digital Marketing Professional with 5+ years driving email and SMS lifecycle strategies, automation, segmentation, and retention initiatives that improved conversion, engagement, and revenue across B2B, B2C, and DTC channels. I lead end-to-end campaign execution, A/B testing, deliverability and ESP migrations while partnering cross-functionally to streamline processes and ensure compliant, high-performing communications.

My work has produced measurable results — including open-rate and click-through improvements, strong campaign revenue (email and SMS contributing substantial company revenue), database growth, and successful seasonal and product launch programs — and I combine technical know-how (Klaviyo, Marketo, Responsys, HTML/CSS) with data-driven decision-making and creative problem solving.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Specialist

Current

Designer Brands

Oct 2023 - Present (2 years 1 month)

Led strategy, execution, and optimization of email and SMS campaigns, improving open rates by 10% and click-through rates by 12% while driving $4.39M in retention-driven revenue and 30% of company revenue from CRM channels.

Klaviyo Responsys Attentive Email Deliverability A B Testing SMS Marketing Segmentation Automation)Automation

Digital Marketing Campaign Specialist

Quality Bicycle Products

Aug 2021 - Jul 2023 (1 year 11 months)

Managed day-to-day email marketing operations as Marketo power user, driving campaign execution that produced $15.5K for a winter gear brand and grew a proprietary brand database by 27%.

Marketo HTML CSS Email Marketing Campaign Management Analytics Segmentation Reporting CRM

Digital Marketing Manager

MISA Imports

Apr 2020 - Aug 2021 (1 year 4 months)

Owned digital marketing strategy and social presence across Facebook, Instagram, LinkedIn and YouTube, collaborating with stakeholders and vendors to grow brand awareness and drive revenue opportunities.

Social Media Strategy Content Management Facebook)Instagram LinkedIn YouTube Stakeholder Management Campaign Execution Facebook

Sales Support Coordinator

MISA Imports

Feb 2019 - Mar 2020 (1 year 1 month)

Coordinated planning and procurement for 5,000+ imported wines across 10 countries and led a WordPress product locator project that improved retailer discoverability for a top-selling wine.

WordPress Vendor Management Process Improvement

Business Development Assistant

Foley & Lardner

Apr 2018 - Feb 2019 (10 months)

Supported sales and client development in Texas and Mexico markets by analyzing attorney and billing data to optimize proposals and identify cross-selling opportunities across 14 industries.

Business Development Data Analysis Proposal Strategy Cross Selling Market Analysis

Marketing Technology Assistant

Foley & Lardner

Jul 2017 - Mar 2018 (8 months)

Maintained marketing technology platforms and produced analytical reports to optimize email campaigns, web analytics, and audience targeting for improved digital presence.

Interaction Vuture Web Analytics Email Marketing Data Hygiene Reporting

Marketing Assistant

Thermi

Jun 2016 - Jul 2017 (1 year 1 month)

Assisted in marketing execution using Adobe Creative Cloud and sales analytics to produce collateral and monthly revenue reports for executives, improving cross-department communications.

Adobe Creative Suite Reporting Sales Analytics Marketing Collateral Communication