Open to opportunities

Charleen Saadian

@charleensaadian

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Strategic marketing leader with 14 years of client-focused experience.

United States

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What I'm looking for

I am seeking a role that fosters collaboration and innovation, allowing me to drive impactful marketing strategies while contributing to a dynamic team environment.

I am a strategic and client-focused marketing leader with 14 years of professional experience, including 8 years managing client relationships across ecommerce, healthcare, and consumer goods. My proven success in driving client satisfaction and business growth is achieved through data-driven planning, cross-functional collaboration, and strong communication skills.

Throughout my career, I have effectively managed accounts and streamlined project execution, partnering with both internal and external teams to deliver high-impact solutions. My expertise in tools like Jira, Salesforce Marketing Cloud, and Zoho CRM has enabled me to lead digital strategies and account management for various clients, resulting in significant revenue growth and high project renewal rates.

I am passionate about enhancing user experiences and optimizing content across digital platforms. My ability to devise innovative digital campaign strategies has consistently led to increased user engagement and sales, demonstrating my commitment to achieving excellence in every project I undertake.

Experience

Work history, roles, and key accomplishments

Current

Client Success & Marketing Consultant

Current

Independent Contractor

Jul 2015 - Present (10 years 3 months)

Led digital strategy and account management for clients across beauty, healthcare, and ecommerce sectors, resulting in average 25% growth in online revenue. Developed project scopes, timelines, and deliverables, serving as main client liaison for creative, technical, and marketing teams.

Digital Strategy Account Management Project Scoping Shopify WordPress Email Marketing

Brand Digital Marketing Manager

Masimo Consumer

Sep 2022 - Aug 2023 (11 months)

Devised innovative digital campaign strategies for two brands across various platforms, leading to a notable 10% surge in online user engagement. Led the creation of detailed briefs for campaigns and promotional activities, resulting in a high success rate of 95% in delivering on initiatives while preserving brand uniformity.

Campaign Strategy Cross Functional Collaboration Sales Integration Website Optimization

Senior CRM Manager

Harman International, a Samsung Company

Mar 2019 - Sep 2022 (3 years 6 months)

Developed and implemented CRM strategies through Salesforce Marketing Cloud, driving subscriber growth, engagement, and retention. Directed a wide-ranging suite of email campaigns across numerous international markets, contributing to a 15% growth in sales attributed to email marketing.

Salesforce Marketing Cloud Email Campaigns Market Research Stakeholder Management

Senior E-commerce Manager

Harman International, a Samsung Company

Apr 2018 - Feb 2019 (10 months)

Implemented and optimized multi-channel marketing strategies, resulting in enhanced site experience and significant online sales growth. Devised successful email marketing strategies, which included contact strategy, segmentation/targeting, and creative optimization, leading to a 20% expansion in email lists and a 15% uplift in email-driven sales.

Multi channel Marketing Email Marketing

E-commerce and Email Marketing Manager

Napoleon Perdis Cosmetics

Jul 2013 - Jun 2015 (1 year 11 months)

Developed and executed e-commerce strategy for approximately 50 annual product launches, collaborating closely with fulfillment center to maintain accurate inventory and shipping details. Coordinated product listing and merchandising information for over 800 SKUs across all digital platforms, and facilitated a seamless transition from ExactTarget to Sailthru, resulting in an annual cost saving of

E commerce Strategy Product Launch Management Inventory Management ExactTarget Sailthru

Social Media Manager

Caché

Feb 2012 - Jun 2013 (1 year 4 months)

Established and managed profiles on multiple social media platforms, leading to a robust online community and enhanced brand presence. Effectively developed and implemented editorial calendars and influencer partnerships for optimal engagement.

Social Media Management Brand Partnerships

Education

Degrees, certifications, and relevant coursework

Pepperdine University Graziadio School of Business and Management

Master of Business Administration (M.B.A.), Business Administration

Completed a Master of Business Administration program at Pepperdine University Graziadio School of Business and Management. The curriculum focused on advanced business principles and strategic management.

American Jewish University

Bachelor of Arts (B.A.), Business

Obtained a Bachelor of Arts degree in Business from American Jewish University. The program provided a foundational understanding of business concepts and practices.