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David Dias

@daviddias10

Email marketing leader with 20 years of experience driving B2B/B2C lifecycle strategy, automation, testing, analytics and revenue growth.

United States

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What I'm looking for

I’m seeking a challenging position in a marketing management environment where my resourceful experience and academic skills can add value to organizational operations.

I am an email, lifecycle, and digital marketing professional with 20 years of experience developing campaigns that improve engagement, conversion, customer retention, and revenue. My background includes email strategy, marketing automation, workflow development, audience segmentation, A/B testing, deliverability, analytics, project management, and cross-functional leadership. I have hands-on experience with HubSpot, Salesforce Marketing Cloud, Salesforce CRM, Bronto, IBM, Yesmail, Jango, GA4, Google Analytics, Magento, Litmus, and Email on Acid.

In my current role as Email Marketing Manager at Magid, I manage email strategy, automated workflows, campaign calendars, testing, promotional offers, vendor relationships, and performance reporting. Previously, I managed high-volume email and multichannel programs for organizations including Scrip Companies, Redbox, Yesmail, and Epsilon. My achievements include directing 10 internal resources for a national CRM program, reducing creative production timelines from several weeks to several days, increasing sales revenue by 30% over two years, and maintaining the lowest cancellation rate among U.S. territories.

I am interested in email marketing, lifecycle marketing, CRM, campaign operations, marketing automation, and digital marketing leadership opportunities where I can combine strategic planning with hands-on execution, data analysis, process improvement, and team collaboration.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Manager

Current

Magid

Apr 2022 - Present (4 years 6 months)

Develops creative and deployment strategies to maintain and expand email marketing profitability. Manages ad-hoc and automated campaigns, A/B testing, promo code setup, analytics, vendor interactions, and email scheduling.

HubSpot GA4 Magento A B Testing Email Automation Workflow Development Analytics Vendor Management Email Scheduler

Technical Account Manager

ITG

Jul 2021 - Apr 2022 (9 months)

Worked with clients to design email deployment and testing strategies. Managed projects for a pharmaceutical client, reviewed analytics from campaign deployments and journeys, and leveraged Salesforce Marketing Cloud.

Email Strategy Project Management Analytics Salesforce Marketing Cloud

Email Marketing Manager

Scrip Companies

Feb 2019 - Jul 2021 (2 years 5 months)

Developed email strategies and managed daily and automated deployments. Conducted A/B testing, set up promo pages in Magento, compiled analytics reports, and coordinated vendor interactions and email scheduling.

Email Strategy Email Deployment A B Testing Magento Bronto Google Analytics Vendor Management Email Scheduler

Digital Marketing Contractor

Redbox

Jun 2018 - Feb 2019 (8 months)

Managed daily email deployments and monitored deliverability. Conducted A/B testing, set up and deployed push notifications, beacons, and in-app messaging, and coordinated email scheduling.

Email Deployment A B Testing Push Notifications Beacon Technology In App Messaging Email Scheduler

Email Marketing Coordinator

Strategic Fuse, Inc

Dec 2017 - Jun 2018 (6 months)

Managed daily email deployments and monitored deliverability. Compiled metrics from Jango and agency software, served as primary client contact, selected sending lists, and worked on email strategy.

Email Deployment Email Analytics Jango Customer Relationship Management List Selection Email Strategy

Digital Marketing Specialist

ETA Hand2Mind

Jun 2017 - Nov 2017 (5 months)

Performed minor copy editing for website and email communications, designed email wireframes, handled email deployment, reviewed databases and websites, and supported general digital marketing.

Copy Editing Email Wireframe Design Email Deployment Database Review Website Review Digital Marketing

Freelance US Consultant

Kunde & Co.

Jan 2017 - May 2017 (4 months)

Served as point of contact for US clients, performed minor copy editing, designed email wireframes, reviewed telemarketing data, and reviewed websites for issues.

Client Contact Copy Editing Email Wireframe Design Customer Data Review Website Review

Email Manager II

Yesmail Interactive

Oct 2015 - Sep 2016 (11 months)

Managed email from development to deployment, created new creative request forms, developed project timelines, QA'd emails using Litmus and Email on Acid, conducted A/B testing, and managed international resources.

Email Management Project Management QA Litmus Email on Acid A B Testing Resource Management

Sr. Account Executive / Project Manager

Epsilon

Feb 2012 - Oct 2015 (3 years 8 months)

Created new request forms, ran a full creative redesign, conducted A/B testing, decreased production time, managed creative for automotive OEMs, and maintained marketing calendar.

Project Management Creative Redesign A B Testing Automotive Email Marketing Calendar Communication Skills

Direct Mail / Electronic Media Program Manager

Epsilon

Feb 2008 - Feb 2012 (4 years)

Facilitated partnerships with account managers, designed direct marketing campaign materials, participated in product feasibility reviews, designed reporting and analytics, and managed multiple national vendor programs.

Direct Marketing Campaign Management Analytics Vendor Management Program Management

Marketing Service Representative

Epsilon

Jun 2005 - Feb 2008 (2 years 8 months)

Implemented new sales tactics that increased sales revenue by 30% over two years. Served as primary inside salesperson for an 8-state region and maintained the lowest cancellation rate for all US territories.

Sales Direct Marketing Customer Relationship Management Territory Management