Kevin Ko

Built a multi-touch marketing attribution model and developed Salesforce lead lifecycle dashboards. Architected a global GDPR/CCPA consent management program and standardized data capture across 12 marketing channels.

Managed EMEA campaign operations and partnered with program teams on event marketing. Led OKR-aligned email testing strategy, increasing open rates by 5% and CTOR by 3.4%.

Supported Marketo platform migration from Hearsay's subscription into Yext's instance, saving $68K. Led a consent compliance and data hygiene audit that fixed 10,000+ opt-in errors.

Generated 5,451 MQLs and influenced 686 SQLs through multi-channel demand generation. Launched 8 lifecycle nurture programs and designed a new lead scoring model.

Owned the global email channel and email calendar across business units, managing 25+ email deployments per week. Launched an email center of excellence with 18 training modules.

Led a session at the annual Virtual Partner Summit, increasing partner adoption of cleanliness measures by 56% and reaching $234M in net booking value. Revamped the lodging partner onboarding nurture program.

Standardized, UAT'd, and launched drip nurtures for 15 target markets. Built content syndication programs, landing pages, emails, and other marketing assets.

Spearheaded a digital marketing bootcamp to global teams and managed vendor relationships. Designed and implemented 348 Marketo channels for various marketing activities.

Oversaw global calendar, projects, tasks, and timelines to meet deadlines. Collaborated cross-functionally and analyzed post-campaign data to optimize future campaigns.

Assisted Whole Foods National Hiring Day recruitment efforts in 500 locations with 890k list size using Phenom People. Curated content and built templates for the Global Employer Brand Marketing Team.

Sole email strategist handling 527 backend requests that materialized into 147 media plans for 32 markets. Managed end-to-end email campaigns for 50 clients, deploying ~98 emails per month and generating $1.1M in revenue.

Reactivated lapsed customers and converted new and existing users to paid Premium plans, exceeding goal. Supported the internal marketing team to traffic, test, and scale campaign assets for 60 markets and 20 languages.

Marketed, monitored, and engaged through social media platforms to drive 589,212 new company page views and 178,000 sessions. Increased Twitter engagement rate by 28% and Facebook reach by 56%.

Championed crisis management for ~212 monthly inbound calls and emails, resolving technical, billing, and customer issues. Ranked 2nd top agent in 2015 and 2016, resolving 4,858 consumer disputes.

Grade: 3.65

Bachelor of Science in Psychology with Magna Cum Laude honors and membership in the International Honor Society of Psychology.