Looking for a job

Veena User

@veenauser1

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I build high-performing email, SMS, and lifecycle programs that grow retention, conversion, and customer value.

United States

Message

What I'm looking for

I'm looking to lead email, SMS, and lifecycle CRM programs where I can use customer data, experimentation, and cross-functional partnership to improve engagement, retention, and revenue.

I've led email, SMS, and lifecycle CRM programs at LendingClub, Williams Sonoma, Lucid Motors, Udemy, and Virgin America. At LendingClub, I owned lifecycle strategy and execution for a 10M+ customer database, improving Auto Refinance win-back conversion by 3% through segmented journeys and multivariate testing.

At Lucid Motors, I migrated email operations from Mailchimp to Salesforce Marketing Cloud in roughly three weeks and contributed to a 5% lift in customer lifetime value. I build data-driven, personalized customer journeys across Salesforce Marketing Cloud, Braze, Iterable, and related MarTech platforms while protecting deliverability, compliance, and customer experience.

Experience

Work history, roles, and key accomplishments

Sr. Email Automation Marketing Analyst

LendingClub

Aug 2024 - Sep 2025 (1 year 1 month)

Owned the strategic roadmap and end-to-end execution of email and SMS lifecycle programs for a 10M+ customer database in Salesforce Marketing Cloud. Led A/B and multivariate testing, improving Auto Refinance win-back conversion by 3%.

Sr. Email & Web Marketing Analyst

Williams Sonoma

Jun 2023 - Sep 2023 (3 months)

Managed high-volume lifecycle, seasonal, promotional, retention, and re-engagement campaigns across 7 consumer brands. Enabled real-time DOMO-to-SFMC API audience synchronization to improve data freshness and targeting.

Salesforce Marketing Cloud Iterable Email Marketing Lifecycle Marketing Segmentation Personalization A B Testing SQL Domo API Integration Campaign Management QA Data Hygiene Suppression Frequency Capping HTML CSS

Sr. Email Producer

Lucid Motors

Jun 2021 - May 2023 (1 year 11 months)

Owned lifecycle communications across lead, buyer, and owner stages using Salesforce Marketing Cloud and Braze. Migrated email operations from Mailchimp to Salesforce Marketing Cloud in approximately 3 weeks and maintained 97%+ deliverability.

Salesforce Marketing Cloud Braze Email Marketing Lifecycle Marketing HTML CSS AmpScript Deliverability IP Warm Up List Hygiene Suppression Customer Preference Management QA Migration Responsive Design Dynamic Content Personalization

Email Manager

Udemy

Jan 2018 - Jun 2021 (3 years 5 months)

Managed multi-market lifecycle programs using Braze and email marketing automation across onboarding, engagement, reactivation, and retention. Used cohort and funnel analysis to optimize subject lines, creative, CTAs, and send timing.

Braze Email Marketing Lifecycle Marketing Segmentation Personalization A B Testing Cohort Analysis Funnel Analysis Campaign Management QA HTML CSS Dynamic Content Suppression Frequency Capping

Web Developer, Email & Landing Pages

Virgin America

Jun 2015 - Dec 2017 (2 years 6 months)

Built and maintained mobile-optimized HTML/CSS emails, landing pages, and microsites in Oracle Responsys and Marketo. Implemented dynamic content, personalization, and reusable templates to improve relevance and campaign scalability.