Emaan Elahi
@emaanelahi
Marketing automation leader who builds Pardot journeys that drive fundraising engagement.
What I'm looking for
I’m a Marketing Automation and Marketing Operations leader focused on building high-performing email and supporter-journey systems. At Move For Hunger, I build and manage automated email marketing campaigns in Pardot Account Engagement—nurture journeys, event communications, donation appeals, and engagement programs—while optimizing landing pages, forms, and lead experiences to improve fundraising and lead generation outcomes.
Previously, I led a strategic roadmap for the email platform and Salesforce Account Engagement/Pardot at Infor, increasing engagement through multi-step nurtures and testing initiatives, and improving data quality by reducing missing fields by 60% with Salesforce enrichment and ZoomInfo mapping. Earlier, as a Product Manager for Supporter and Client Journeys at the International Rescue Committee, I migrated from Acoustic to Account Engagement, authored a 30-page platform guide, and executed 100+ email automation workflows across six global markets—enhancing deliverability, personalization, and multilingual user experiences with tools like Inbox Monster and Google Postmaster.
Experience
Work history, roles, and key accomplishments
Built and managed automated email marketing campaigns in Pardot Account Engagement, including nurture journeys, donation appeals, and engagement programs. Developed landing pages/forms and improved segmentation, lead scoring, messaging, and reporting for fundraising and lead generation.
Managed the roadmap for Pardot email platform operations, including automated engagement programs, scoring models, and landing pages/forms. Increased engagement rates by 20% over 6 months, improved CTR across 5 global regions, and reduced missing data fields by 60% via Salesforce enrichment and ZoomInfo mapping.
Led the roadmap for email, events, and mobile supporter journeys, improving donor engagement and operational efficiency. Migrated from Acoustic to Pardot (Account Engagement), authored a 30-page platform guide, and built 100+ email automation workflows and 150+ segmentation queries across six markets.
Managed the 2020 product roadmap by aligning stakeholder input with business goals and technology advancements. Designed SurveyMonkey-based attendee surveys, created requirements and training materials, and supported product launch readiness with workflows and mockups.
Owned email content strategy and execution for Telco and Media clients, including audience segmentation and behavioral insights. Ran A/B tests on subject lines and messaging cadence, wrote newsletter and campaign copy, and conducted qualitative interviews to capture client success stories.
Developed and implemented marketing strategies across programs, brands, and market segments to support revenue targets. Improved sales team effectiveness by 15% through data analysis and delivered actionable monthly metrics to support performance goals.
Education
Degrees, certifications, and relevant coursework
SMU Cox School of Business
Master of Science in Business Analytics, Business Analytics
Earned a Master of Science in Business Analytics from SMU Cox School of Business in Dallas, Texas.
Southern Methodist University (SMU)
Bachelor of Arts, Corporate Communications & Public Affairs; Markets & Culture
Earned a Bachelor of Arts with studies in Corporate Communications & Public Affairs and Markets & Culture at SMU in Dallas, Texas.
Availability
Location
Authorized to work in
Job categories
Skills
Interested in hiring Emaan?
You can contact Emaan and 90k+ other talented remote workers on Himalayas.
Message EmaanFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
