Open to opportunities

Lauren White

@laurenwhite1

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Data-driven CRM expert with 10+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a data-driven and creatively minded CRM expert with over 10 years of experience launching global, multi-channel campaigns across web and mobile. My background spans SaaS, healthcare, and advocacy sectors, where I have adeptly managed lifecycle strategies and built campaign operations from the ground up. I excel at translating cross-functional goals into scalable growth programs, navigating ambiguity, and influencing stakeholders.

In my most recent role as CRM Marketing and Automation Manager at GoodRx, I owned full lifecycle marketing execution, achieving a 30% lift in HCP account sign-ups. I spearheaded an IP warming strategy and executed multi-channel onboarding campaigns that increased ROI by 25%. My experience also includes developing global lifecycle campaigns at Adobe, where I increased user activation by 20% and collaborated with cross-functional teams to refine onboarding flows and grow feature adoption.

With a strong skill set in CRM platforms like Salesforce Marketing Cloud and Adobe Experience Cloud, as well as tools such as SQL and Tableau, I am committed to leveraging data insights and user research to enhance customer experiences. I thrive in environments that challenge me to innovate and drive results.

Experience

Work history, roles, and key accomplishments

CRM Marketing and Automation Manager

GoodRx

Dec 2022 - Jul 2024 (1 year 7 months)

Owned full lifecycle marketing execution in SFMC (email, push, SMS, in-app), delivering a 30% lift in HCP account sign-ups. Spearheaded IP warming strategy for a HCP mailing list in partnership with Everest Validity, monitoring IP health and making real-time adjustments to ensure optimal deliverability and sender reputation. Executed multi-channel onboarding, winback, upsell, and cross-sell campai

Salesforce Marketing Cloud Email Marketing Push Notifications SMS Marketing IP Warming Campaign Management ROI Analysis Vendor Management

Campaign Marketing Manager, Product-Led Growth

Adobe

May 2020 - Jul 2022 (2 years 2 months)

Developed global lifecycle campaigns in Braze for Adobe Express, increasing user activation by 20%. Partnered with product marketing and UX to refine onboarding flows, grow feature adoption, and rebrand all messaging surfaces. Owned messaging across 50+ channels (modals, push, email), ensuring cross-surface brand alignment.

Braze Lifecycle Marketing Activation Product Marketing UX Localization Agile Documentation Analytics

UX Strategist

Consultant

Aug 2018 - Apr 2020 (1 year 8 months)

Partnered with small businesses to deliver technical marketing strategy and website UX design. Freelance watercolor artist and digital illustrator.

Technical Marketing UX Design Watercolor Art Content Creation

Senior CRM Systems Specialist, Digital Organizing

Sierra Club

May 2014 - Jul 2018 (4 years 2 months)

Migrated 800+ end-users to Salesforce, achieving full adoption and improving team agility. Launched mass and 1:1 email campaigns to 400K+ recipients using dynamic content and segmentation. Built and maintained SQL-driven data pipelines for audience targeting and performance tracking.

Salesforce Email Campaigns Segmentation SQL Data Pipelines Vendor Management QA Technical Support Roadmap Planning

Research Assistant

National Science Foundation

Conducted research evaluating the retention of women in STEM.

Research Data Analysis Program Evaluation

Campus Campaign Manager

Teach for America

Drove record-breaking teacher recruitment for a NE college campus.

Recruitment Campaign Management Outreach Event Planning

Digital Customer Service Associate

Minted

Resolved complex customer issues with Salesforce CDP.

Customer Service Customer Support

Education

Degrees, certifications, and relevant coursework

General Assembly

Specialist Certificate, UX Design

Completed a specialist certificate program in UX Design. Developed expertise in user experience principles and design methodologies.

Lafayette College

B.A. Government & Law, Women's, Gender and Sexuality Studies, Government & Law, Women's, Gender and Sexuality Studies

Studied Government & Law, with a focus on Women's, Gender and Sexuality Studies. Gained a comprehensive understanding of legal frameworks and societal structures.