Open to opportunities

Peter Werny

@peterwerny

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Senior commercial leader driving GTM, revenue growth, and operational excellence.

Brazil

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What I'm looking for

I seek senior commercial roles where I can lead GTM and revenue growth, own P&L, build teams, and apply structured, data-driven processes in a results-oriented, collaborative culture.

I am a senior commercial and business development executive with 20+ years building and scaling B2B, SaaS, AgTech and B2C businesses, owning P&L, go-to-market strategy, and enterprise sales operations. I combine hands-on operational management with commercial discipline to drive predictable revenue, build high-performing teams, and launch new units and brands.

Throughout my career I founded and led companies and business units, implemented structured sales processes and CRM governance, and managed multilingual digital and content initiatives. I focus on measurable growth, process-driven execution, and sustainable operational efficiency across channels and markets.

Experience

Work history, roles, and key accomplishments

Current

CEO & Founder

Current

Street Berlin

Aug 2023 - Present (2 years 5 months)

Responsible for strategic vision, operations, and financial performance of a premium German street-food brand in São Paulo; managed supply chain, brand positioning, and revenue management while owning digital channels and multilingual content strategy.

P&L management Operations Brand Management Content Strategy Supply Chain Digital Marketing Multilingual Communication Performance Tracking

Head of Enterprise Sales

Clicksign S/A

Dec 2021 - Dec 2023 (2 years)

Built and led the Enterprise Sales unit, defining GTM strategy, sales processes, KPIs, and CRM governance to ensure enterprise revenue predictability and trained teams in consultative selling.

Enterprise Sales GTM Strategy Sales Operations KPI Design Outbound Sales Channel Partnerships

Head of Sales & Business Development

Terramagna Ltda

Jun 2020 - Dec 2021 (1 year 6 months)

Led a BI and CAPEX business unit with full P&L responsibility, owning strategy, GTM, value proposition, UX alignment, and operational execution to deliver financing and intelligence solutions for agribusiness.

P&L management Business Development GTM Strategy Product Strategy Agribusiness Intelligence Channel Partnerships Stakeholder Management

Founder

Fast Berlin

Aug 2014 - Dec 2020 (6 years 4 months)

Founded and scaled an authentic German street-food concept in Brazil with full ownership of business planning, market validation, supplier negotiations, pricing, P&L and operations.

entrepreneurship Business Planning P&L management Operations Pricing Strategy

Head of Commercial

Agronow S/A

May 2018 - Feb 2020 (1 year 9 months)

Developed and executed B2B commercial strategies for AgTech intelligence products, managing commercial P&L, pricing, sales operations, and channel-based customer acquisition while reporting to executive leadership.

Commercial Strategy Pricing Strategy Sales Operations P&L management Channel Sales GTM Execution performance reporting

National Channel Sales Manager

Day Brasil S/A

Sep 2010 - Apr 2014 (3 years 7 months)

Implemented and scaled the company’s most profitable business unit nationally, building a nationwide distribution and channel sales structure and leading CRM implementation for commercial scale.

Channel Sales Distribution CRM National Operations Performance Management

Sales Manager

Alibaba.com

Jan 2010 - Aug 2010 (7 months)

Introduced Alibaba’s B2B online business model to the Brazilian market, supporting early market development and onboarding Brazilian exporters onto the platform.

B2B Sales Market Development Exporter Onboarding Account Management Go To Market Stakeholder Engagement