Rafael Safuan
@rafaelsafuan
Senior commercial leader driving LATAM revenue growth and strategic partnerships.
BrazilWhat I'm looking for
I am a senior Sales & Business Development leader with 8+ years delivering market expansion, high-impact partnerships, and measurable revenue growth across LATAM for global brands such as PlayStation, Amazon, AliExpress, Realme, Huawei, and Sony. I blend data-driven commercial strategy with hands-on go-to-market execution to translate global plans into local wins.
At PlayStation I owned LATAM business development across multiple countries, built and managed a $15M+ pipeline, and drove 80%+ YoY unit sales growth through pricing, promotions, and partner management. Prior roles at Amazon and AliExpress sharpened my category management, vendor negotiation, and marketplace growth skills—delivering strong profitability and triple-digit GMV improvements.
I am fluent in Portuguese, Spanish, and English, experienced in multi-country operations and remote collaboration, and focused on building cross-functional teams that exceed targets through clear KPIs, commercial rigor, and scalable processes.
Experience
Work history, roles, and key accomplishments
Owned and executed business development across Argentina, Bolivia, Chile, Paraguay, and Uruguay, driving 80%+ YoY unit sales growth and building a $15M+ regional sales pipeline with 20+ distributor and retailer relationships.
Managed 70+ vendor accounts across Home & Garage and Consumables, improving 1P profitability by 25% YoY and increasing product visibility by 30% through listing optimization and cross-functional projects.
Senior Key Account Specialist
AliExpress
Nov 2021 - Aug 2022 (9 months)
Designed and led the Sellers Accelerator Program, driving 183% GMV growth QoQ and expanding the Brazilian seller base by 40% through training, audits, and pricing optimization.
Business Development Manager
Realme
May 2021 - Oct 2021 (5 months)
Launched Realme's regional presence via local partnerships and GTM execution, delivering 30% MoM growth in new markets and a 50% increase in sell-out within three months.
Expanded channel footprint and telco accounts to deliver 20% YoY revenue growth, led a 12-person sales team and implemented KPIs and coaching that improved close rates by 35%.
Built forecasting models for Audio and TV categories, improving sell-in/sell-out accuracy by 20% and developed dashboards and pricing studies that informed monthly promotional strategies.
Education
Degrees, certifications, and relevant coursework
Instituto Infnet
Bachelor of Science, Computer Software Engineering
2026 -
Pursuing a Bachelor of Science in Computer Software Engineering with expected completion in 2030.
Fundação Getulio Vargas
Executive Master of Business Administration, Business Management
2022 - 2022
Completed an Executive MBA in Strategic and Economic Business Management focused on strategic and economic business leadership.
Universidad Católica "Nuestra Señora de la Asunción"
Bachelor of Science, International Business
2012 - 2016
Earned a Bachelor of Science in International Business with coursework and training in international trade and cross-border commercial operations.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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