Pedro Henrique Souto

Leading commercial strategy and market expansion for a regulated retail sports betting operation in Brazil, including go-to-market, distribution, partnerships, and performance governance.

Led workforce management and strategic planning for 24/7 customer operations in a high-volume iGaming environment, including demand forecasting, capacity planning, and KPI governance.

Led demand planning and forecasting, integrating commercial drivers, sales trends, and performance marketing inputs, and developed SKU-level demand models.

Led end-to-end commercial planning initiatives for a leading global iGaming operator, applying statistical and predictive models to identify growth opportunities and developing strategic commercial calendars.

Led S&OP across multiple brands and Latin American markets, providing demand insights and risk assessments to regional leadership, and implemented statistical forecasting models within o9 Integrated Business Planning.

Managed demand forecasting for 2,000+ SKUs and coordinated S&OP alignment across Marketing, Sales, and Finance, improving forecasting processes through statistical modeling.

Managed demand planning for Brazil and LATAM using JDA, supporting approximately 600 SKUs and USD 40M in monthly revenue, and supported S&OP governance across Sales, Finance, and Operations.

Master's in Finance and Quantitative Methods from Universidade de Brasília, completed in 2019.

Postgraduate degree in Applied Statistics from Centro Universitário do Distrito Federal, completed in 2019.

Bachelor's in Business Administration from Universidade de Brasília, completed in 2016.

Professional certification from APICS.