Gustavo Martins

GVM Consulting works with owner-led businesses that are busy but not growing.
The method starts with diagnosis, because the symptom the owner describes is almost never the problem.
Selected engagements — client names withheld by agreement.

BOUTIQUE LAW FIRM · RIO DE JANEIRO
Two partners, consumer law. The stated problem was "too much work". The real constraints were misaligned leadership at the

Data Strategist leading the Business Operations & Digital Transformation agendas.

Instituto Coca-Cola Brasil is the foundation behind Coletivo, Brazil's largest youth employability education platform: free nanolearning courses for people aged 16-29 in socioeconomic vulnerability, delivered by app, web and WhatsApp, with certification and job matching across 400+ employers.
Reporting directly to t

Worked as Strategic Projects Senior Manager at Logbit - Inteligência Comercial.

Data Science implementation, integrating business, technological and analytical skills and expanding the culture in senior management.
• Implemented the Agile way of working across the entire KA team (35 collaborators) creating a more Data-Driven decision-making process and successfully leading them in the Cultural Transformation agenda.
• Strategic leader acting as the bridge between Digital and

Implemented the Planning and Compliance areas and strategic redesign of the customer portfolio (40+ including Fast-Foods, Cinemas, Convenience Stores and Drugstores). Leading a team of five and reporting directly to the senior management.

Planning - Restructuring of critical processes, resulting in a financial and workforce productivity leap, through the automation of systems and analyses.
• Exec

Leading the Business Plan process of this Vice-Presidency, mobilizing all strategic areas.
• Led the BP process using the Sprint model for the first time to deploy the strategy in plans aligned with the 60+ collaborators. Due to the transformational approach, S&I considered it a best practice to be replicated.

Planning, budgeting, and payments system in Key Accounts – Leading the turnaround of the strategic project which was 12+ months delayed, managing a multifunctional and multicultural team in South America and North America.
• Reformulated the communication model, exposing the sense of urgency and raising the visibility of topics to rele-vant people and suppliers, achieving better quality deliveries

Development and monitoring of project plans for the event, with engagement and assistance to local and global teams in refining the Master Plan.

Coordinated the planning of the 20+ projects for the 2014 FIFA World Cup with local and global teams, monitoring, controlling and developing the dashboard with the objectives and legacies of the project along with the areas. A research with the public recognized Coca-Cola as the No. 1 brand of events.

Leader of IT project for the Information Management System of the Coca-Cola ‘Coletivo’ and acting in the ICBB business and financial projections.

‘Coletivo Varejo’ project (youth’s training and employability) and ‘Coletivo Reciclagem’ (solid waste cooperatives) management and planning of routines, processes, tools, social metrics analysis development and worked in partnership with IBOPE, IPSOS and the Roberto Marinho Foundation.

Coordination in the analysis, consolidation and Go to Market execution plan based on market variables, region profile, operational costs, and structure.

acting in the opening and business development of gas station convenience stores and commercial relation-ship with franchisees and suppliers.

acting in the interface between advertising and design agencies; brand administration and control, advising on all stages, supporting lines of business and Corporate.

Focus on Change Management & Leadership, Disruptive Technologies and Data Driven Business.

Apr 2024

Apr 2024

● Key tools like Python, SQL, and GitHub
● Probability, Distributions and Descriptive Statistics
● Exploratory analysis and sampling calculations
● Machine Learning & ML Ops
● Communication and Solution Prototyping
● Emerging Concepts: Big Data, Deep Learning and Natural Language Processing (NLP)

Apr 2022

Nov 2022

Feb 2021

Feb 2021

Sep 2021

Apr 2021

Business Analytics: From Data to Insights

Oct 2020

Aug 2018

Nov 2018