Priscila Lima
@priscilalima
Senior strategy & transformation leader connecting governance, execution, and measurable value for C-level decision-making.
BrazilWhat I'm looking for
I’m a Senior Strategy & Transformation Leader with 10+ years integrating long-term strategy, portfolio governance, and cross-functional execution across multinational organizations. I connect planning, operating model design, and value realization so teams can execute with discipline and accelerate growth.
At PepsiCo, I led an enterprise transformation portfolio across 9 functions, directing 120 strategic initiatives/year with an annual budget of USD 35M and delivering USD 40M in Net Revenue, USD 8.4M in NOPBT, and USD 18M in productivity gains. I also improve planning reliability (+4 p.p. overall; +7 p.p. for top initiatives) and drive 67% on-plan execution through governance rhythms, while shaping enterprise alignment and senior-leadership decision-making. Previously, I led carve-out and transition work, including improving profitability from 2.1% to 7.9% NOPBT, and I’ve built change adoption models and executive workshops to embed new ways of working.
Experience
Work history, roles, and key accomplishments
Senior Strategic Planning Manager
Assaí Atacadista
Jul 2025 - Present (11 months)
Joined the Corporate Strategy function to support long-term strategic planning, financial modelling, and governance of high-impact initiatives. Aligned business units to sustainable growth objectives and supported C-level decision-making.
Led the enterprise transformation portfolio connecting strategy, governance, execution, and value delivery across nine functions. Directed 120 strategic initiatives/year (USD 35M annual budget) and improved forecast accuracy while driving on-plan execution.
Supported corporate strategy design and portfolio planning focused on operational simplification, profitability improvement, and M&A execution. Led an end-to-end carve-out/transition and delivered profitability and process improvements with C-level strategic recommendations.
Strategic Planning Consultant
Comgás
Aug 2020 - Nov 2021 (1 year 3 months)
Led integration programs and designed governance frameworks to strengthen strategy execution, performance monitoring, and investment planning. Built reporting models and KPIs and supported change-management and capability-building to embed new ways of working.
Designed and implemented enterprise-wide change strategies, including communication plans and stakeholder engagement models. Led a nationwide Change Champion network, performed risk assessments with mitigation plans, and delivered executive workshops to align transformation goals and operating models.
Identified market opportunities and shaped product requirements to support roadmaps and business cases. Led launch readiness and operational enablement for digital products, including internal communications and leadership workshops.
Pricing & BI Consultant
Comgás
Aug 2013 - Jan 2015 (1 year 5 months)
Conducted market intelligence and competitive analysis to inform commercial and pricing strategy. Built analytical dashboards and models and presented insights to the Steering Committee to influence business and investment decisions.
Strategic Consultant
Oxiteno
Jun 2011 - May 2013 (1 year 11 months)
Developed long-term strategic plans, demand forecasts, and EVA-based business cases. Supported sales and marketing with pricing strategies and go-to-market planning while identifying growth opportunities across emerging markets and product categories.
Education
Degrees, certifications, and relevant coursework
Mauá Institute of Technology
Bachelor in Chemical Engineering, Chemical Engineering
Completed a Bachelor in Chemical Engineering at the Mauá Institute of Technology.
Insper
Post-Graduate Diploma in Business Administration, Business Administration
Completed a Post-Graduate Diploma in Business Administration at Insper.
Central Queensland University & University of New South Wales
Master’s in International Business, International Business
Completed a Master’s in International Business through Central Queensland University and the University of New South Wales.
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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