Joana Luz

Partner with executive leadership to improve business performance through strategic initiatives, operational governance, and cross-functional execution. Increased company OKR achievement by 22 percentage points in four months via governance improvements, prioritization, and execution cadence redesign.

Led Revenue Operations across Marketing, Sales, and Customer Success to improve operational efficiency and revenue performance. Increased company revenue by 5% YoY by redesigning the customer journey and revenue processes, and built forecasting and KPI governance used by leadership.

Managed international relocation from Brazil to Portugal, including legal and administrative steps. Successfully re-entered the job market after completing the relocation process.

Led consulting engagements focused on growth strategy, commercial transformation, and customer experience. Designed a GTM strategy expected to increase revenue by 12% for Latin America's largest winery and improved digital product conversion by 15 percentage points through growth initiatives.

Led strategic planning and transformation initiatives with a focus on commercial offerings and executive decision support. Reduced the sales cycle from 90 days to 25 days and built financial planning models supporting executive decisions.

Led global Sales Strategy and Planning initiatives across 15 countries. Redesigned sales compensation across countries, increased sales by 7%, and standardized a global OKR framework with a performance evaluation methodology.

Managed planning and performance routines focused on marketing performance and funnel outcomes. Increased marketing performance by 35% YoY, improved funnel conversion by 20 percentage points, and designed executive dashboards.

Led commercial planning initiatives and cross-functional projects supporting cost savings and partner performance visibility. Led projects generating BRL 2M+ in annual savings and built commercial planning models for a BRL 4B business unit.