Benedito Alves
@beneditobarbosa
Strategic operations manager with a focus on growth and efficiency.
What I'm looking for
I am a dedicated Strategy & Operations Manager with a proven track record in driving growth and efficiency in digital banking and payments. Currently, I lead a team at PagBank, where I have successfully shaped strategies for new ventures, developed business cases, and launched products generating over R$10M in revenue. My expertise lies in creating a data-driven culture, optimizing processes, and implementing predictive models that enhance decision-making and reduce churn.
Previously, I served as Growth Lead at Afterverse, where I built and led a monetization team, developed revenue propensity models, and executed growth strategies that significantly improved customer lifetime value and conversion rates. My experience spans various roles, including Senior Business Analyst at PlayKids, where I utilized data analytics to drive business growth and optimize customer journeys. I am passionate about leveraging data to inform strategic decisions and foster innovation.
Experience
Work history, roles, and key accomplishments
Strategy & Operations Manager
PagBank
May 2023 - Present (2 years 2 months)
Managed a team of 6 to drive growth, efficiency, and cross-sell across the payments product portfolio. Shaped strategy for new ventures and special projects, developing business cases and GTM plans for payment solutions, helping launch a product generating R$10M+ in revenue.
Growth Lead, Monetization
Afterverse
Apr 2022 - Feb 2023 (10 months)
Built and led the monetization team, managing a team of 3, and led cross-functional squads to build a revenue propensity model and deploy forecasting systems. Developed and executed growth strategies for two new products, including go-to-market, and managed ad network partnerships.
Growth Product Manager
Afterverse
Jun 2021 - Apr 2022 (10 months)
Led end-to-end product strategy and execution to optimize journeys via A/B testing and cross-functional leadership. Owned roadmap delivery from discovery to launch, managing timelines, budgets, and resources.
Senior Business Analyst, Growth
PlayKids
Jan 2020 - Jun 2021 (1 year 5 months)
Drove business growth through data-informed decisions using SQL/Python to identify opportunities and execute high-impact initiatives across the customer lifecycle. Achieved significant improvements in LTV/CAC, sales, and churn via segmentation and optimization.
Consultant, Data & Analytics
Ernst & Young
Jul 2018 - Dec 2019 (1 year 5 months)
Served as Technical Lead/PMO for data governance projects, including SAP implementation. Engaged in innovation initiatives and supported the local startup ecosystem.
Business Operations
Comercial Estrela
Jul 2017 - Jun 2018 (11 months)
Boosted operational efficiency through process optimization and data-driven decisions. Successfully cut tax costs by 60%.
Market Intelligence Intern
CIN/FIEC
Mar 2015 - Jun 2016 (1 year 3 months)
Built SQL/Excel automation for market research, cutting report time by 67%. This significantly improved efficiency and speed of reporting.
Education
Degrees, certifications, and relevant coursework
Federal University of Ceará
Bachelor's Degree, Economics
Studied Economics at the Federal University of Ceará. Gained a comprehensive understanding of economic principles and their application.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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