Pearl Mambana

I've developed digital marketing strategies, content, and performance campaigns for brands including Nivea, Isuzu, South African Tourism, Travelstart, GetYourGuide, Radisson Blu, and Anglo American.

As a freelance Creative Marketing Strategist and Copywriter, I take campaigns from research and audience insights through strategy, SEO-led content, email and social execution, performance analysis, and clear reporting. I create copy across blogs, websites, newsletters, and digital campaigns that supports engagement, conversions, and retention.

At Dresden Vision, I managed social content calendars, email campaigns, influencer partnerships, community engagement, and campaign optimisation to grow awareness, reach, acquisition opportunities, and sales.

I've also led operations and digital marketing as Founder/Director of LATIARA, managing client relationships, travel and hospitality services, budgets, teams, and marketing activity. My approach is practical and hands-on: I use audience feedback, market trends, and campaign data to refine messaging and deliver measurable business results.