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Craig Hannabus

@craighannabus

Message

Creative strategist driving digital, content and social solutions that grow brands and business.

South Africa

Message

What I'm looking for

I seek senior strategy roles where I can lead content-led digital work, mentor teams, run workshops, and deliver measurable business growth.

I am a creative strategist with extensive experience leading digital, content and social strategy across agencies and client work. I develop content-led campaigns, brand positioning, and digital strategies that align with business goals.

Over a decade I have held senior strategy roles—leading teams, quality-controlling creative, and steering multi-channel campaigns for major clients. I specialise in content strategy, copywriting, social strategy and UX-informed digital planning.

My work has included running workshops, creating processes and governance for digital projects, and managing client relationships to drive growth and measurable outcomes. I bring a hands-on approach to concept development, project costing and supplier management.

I am motivated by solving brand problems with clear strategy, strong creative execution and collaborative delivery, ensuring campaigns perform and contribute to the business bottom line.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Freelancer

Nov 2024 - Present (10 months)

Provide freelance copywriting, website development and digital/content strategy services to clients, delivering content strategy and creative direction for campaigns and websites.

Content Strategy Copywriting Web Development Digital Strategy Content Planning UX

Strategy Director

Wonder Social

May 2024 - Oct 2024 (5 months)

Developed digital, communication and social media strategies for clients and pitches, authored content plans and advised designers to improve campaign effectiveness.

Digital Strategy Social Media Strategy Content Planning Copywriting Creative Direction Pitch Client Strategy

Strategy Director

Rogerwilco

Jul 2019 - Apr 2024 (4 years 9 months)

Led quality control on strategy and creative, drove content and digital strategy, UX auditing and journey mapping, and supported client growth through strategic campaigns and messaging.

Content Strategy Copywriting Social Media Strategy

Senior Digital Strategist

Havas

Jan 2015 - Dec 2019 (4 years 11 months)

Created digital strategies and creative solutions, reviewed and optimised campaign performance, and managed key client relationships contributing to top agency revenue streams.

Digital Strategy Client Management Social Media Analytics Stakeholder Management

Digital Strategist

Native VML

Jan 2014 - Dec 2015 (1 year 11 months)

Developed and executed creative social media strategies for major clients (Standard Bank, BMW), aligning digital activity with broader brand campaigns to drive engagement and brand awareness.

Social Media Strategy Campaign Execution Content Development

Head of Social Media

Havas Worldwide

Jan 2012 - Dec 2014 (2 years 11 months)

Led social team to create stronger social campaigns and platforms, developed content plans and strategies, and collaborated with brand managers to scale content efforts.

Social Media Strategy Team Leadership Content Planning Content Strategy Platform Growth

Content Strategist

Native VML

Jan 2011 - Dec 2012 (1 year 11 months)

Costed content work, wrote statements of work and briefs, and developed content strategies and delivery plans including early mobile bot solutions.

Content Strategy Content Planning Content Delivery MXit Bots

Developer

Brandsh Media

Jun 2009 - Dec 2010 (1 year 6 months)

Worked on development projects for Brandsh Media delivering web and content solutions during multiple engagements including Dev Line Leader and Developer roles.

Web Development Content Management Team Leadership Technical Support Project Delivery