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Craig Hannabus

@craighannabus

Creative strategist driving digital, content and social solutions that grow brands and business.

South Africa
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What I'm looking for

I seek senior strategy roles where I can lead content-led digital work, mentor teams, run workshops, and deliver measurable business growth.

I am a creative strategist with extensive experience leading digital, content and social strategy across agencies and client work. I develop content-led campaigns, brand positioning, and digital strategies that align with business goals.

Over a decade I have held senior strategy roles—leading teams, quality-controlling creative, and steering multi-channel campaigns for major clients. I specialise in content strategy, copywriting, social strategy and UX-informed digital planning.

My work has included running workshops, creating processes and governance for digital projects, and managing client relationships to drive growth and measurable outcomes. I bring a hands-on approach to concept development, project costing and supplier management.

I am motivated by solving brand problems with clear strategy, strong creative execution and collaborative delivery, ensuring campaigns perform and contribute to the business bottom line.

Experience

Work history, roles, and key accomplishments

RO

Strategy Director

Rogerwilco

Jul 2019 - Apr 2024 (4 years 9 months)

Led quality control on strategy and creative, drove content and digital strategy, UX auditing and journey mapping, and supported client growth through strategic campaigns and messaging.

NV

Digital Strategist

Native VML

Jan 2014 - Dec 2015 (1 year 11 months)

Developed and executed creative social media strategies for major clients (Standard Bank, BMW), aligning digital activity with broader brand campaigns to drive engagement and brand awareness.

Education

Degrees, certifications, and relevant coursework

Craig hasn't added their education

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Tech stack

Software and tools used professionally

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Craig Hannabus - Creative Strategist - Freelancer | Himalayas