Open to opportunities

Tanyaradzwa Alyce Rukuwah

@tanyaradzwaalyceruku

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Results-driven growth & digital marketing strategist growing audiences and leads with performance, content, and ROI.

South Africa

Message

What I'm looking for

I’m looking for a role where I can own growth strategy end-to-end—performance, content, and brand—using data, A/B testing, and analytics to drive measurable demand, conversions, and ROI in a collaborative, globally minded team.

I’m a results-driven Growth & Digital Marketing Strategist with 7+ years of experience driving audience growth, engagement, and lead generation across global markets (USA, EU, Africa). I scale digital campaigns and translate insights into action—always with conversion optimization and ROI at the center of my work.

In recent roles, I’ve delivered measurable growth fast: I increased social media audience growth by 150% within 30 days, improved engagement rates by 100%+ across multiple platforms, and boosted website performance (+30% sessions, +50% page views, +60% new users). I routinely use A/B testing and analytics to optimize performance across multi-channel campaigns.

I also build demand through content systems and brand positioning. I develop scalable content marketing systems aligned with audience targeting, lead funnel optimization, and copywriting that supports multi-channel execution. My work includes producing 100+ media intelligence reports to surface key communication trends, risks, and opportunities.

I thrive in remote, cross-functional collaboration with international stakeholders, balancing strategic planning with hands-on execution. I’m legally based in Zimbabwe and South Africa, and I’m open to remote international roles and visa-sponsored opportunities.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Consultant

Current

Freelance Marketing Consultant

May 2025 - Present (1 year 1 month)

Developed and executed digital growth strategies for international clients, increasing audience growth by 150% within one month. Led end-to-end campaign strategy for global book launches and delivered performance insights using analytics and A/B testing to drive engagement.

Digital Marketing Strategy Growth Marketing Performance Analytics A B Testing Conversion Optimization Stakeholder Management Campaign Execution

Current

Digital Marketing Strategist

Current

LeaderKeys Consulting, LLC

Feb 2024 - Present (2 years 4 months)

Designed and executed integrated marketing strategies across LinkedIn, Instagram, Facebook, and YouTube, increasing LinkedIn audience by 600+ followers in 6 months. Improved engagement by 100%+ and grew website performance (+30% sessions, +50% page views, +60% new users) using audience segmentation, A/B testing frameworks, and monthly performance reporting.

Social Media Strategy Marketing Analytics A B Testing Conversion Optimization Lead Generation Funnel Optimization User Segmentation

Media Monitoring Analyst

EU Delegation to Zimbabwe

Dec 2024 - Sep 2025 (9 months)

Monitored digital and traditional media to analyze public sentiment and brand perception, producing 100+ structured reports on key narratives, risks, and communication opportunities. Used Brand24 and digital listening to track engagement, reach, and sentiment trends to support reputation management.

Media Monitoring Brand Perception Analysis Digital Listening Sentiment Analysis Reporting Risk & Narrative Tracking Brand24 Stakeholder Insights

Marketing & Digital Assets Officer

Troika Design Workshop & Turnbury Property Developers

Sep 2021 - May 2022 (8 months)

Coordinated and executed marketing strategies aligned with business objectives and market trends, generating new business leads through outbound marketing and client engagement. Led campaign execution for a national Breast Cancer Awareness initiative and managed content creation, newsletters, and brand communications.

Digital Marketing Lead Generation Campaign Management Content Creation Brand Communications Campaigns

Copywriter

Bergast House

Mar 2020 - Sep 2021 (1 year 6 months)

Developed conversion-focused content for brands including Zuva Petroleum, Nedbank Zimbabwe, and First Capital Bank. Created blog content, newsletters, and ad copy, and supported multi-channel campaigns through research and content optimization to improve engagement and reach.

Copywriting Content Strategy Brand Messaging Multi channel Marketing

Digital Copywriter

Barkers Ogilvy Zimbabwe

May 2019 - Feb 2020 (9 months)

Managed digital marketing and brand strategy for multiple high-profile brands, leading content strategy, social media management, and performance reporting across platforms. Executed integrated campaigns to increase brand visibility and engagement and coordinated events and activations to support brand growth.

Digital Marketing Brand Strategy Social Media Management Content Strategy performance reporting Integrated Campaigns event support