Open to opportunities

Jody Hobson

@jodyhobson

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Creative digital marketing specialist turning strategy into impactful stories.

South Africa

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can contribute to impactful marketing campaigns and grow alongside a forward-thinking team.

I am a seasoned digital marketing specialist with a passion for creativity, copywriting, and design. My approach is results-driven and strategic, allowing me to turn ideas into compelling narratives that resonate with audiences. I thrive on out-of-the-box thinking and continuously seek to evolve my skills to meet the ever-changing landscape of digital marketing.

Throughout my career, I have successfully managed social media platforms, developed strategic content calendars, and executed impactful campaigns for various clients. My experience includes working as a Senior Brand Manager at Hive Digital, where I conceptualized effective marketing strategies and oversaw the creation of engaging graphic content. I pride myself on my ability to foster strong client relationships and deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Independent Digital Marketer

Jan 2024 - Present (1 year 5 months)

Managed all social media platforms and executed strategic campaign planning for clients like Farm Manager SA and Witmos Oxwagon Camp. Designed graphics, edited videos, and created content calendars to drive customer engagement and achieve results.

Social Media Management Campaign Planning Graphic Design Video Editing Email Marketing Client Relationship Management

Digital Marketing Specialist

Click Marketing Ltd

Jan 2024 - Present (1 year 5 months)

Managed social media platforms and accounts for multiple clients, developing strategic content calendars and post planning. Executed strategic campaign planning, graphic design, and video editing, while also handling monthly reporting and client meetings.

Digital Marketing Social Media Management Content Strategy Copywriting Graphic Design Video Editing Campaign Planning Client Relationship Management Reporting

Senior Brand Manager

Hive Digital

Apr 2021 - Present (4 years 2 months)

Developed and executed strategic advertising and marketing campaigns across all social media platforms for clients. Managed social media and advertising platforms, created content calendars, and conducted monthly performance reviews with clients.

Brand Management Strategic Marketing Social Media Marketing Content Conceptualization Copywriting Photoshoot Planning

English Language Consultant

Acadsoc

Feb 2020 - Present (5 years 4 months)

Provided online English language consultation to overseas students of various ages and proficiency levels. Taught grammar, phonics, literature, conversation, and Business English, while also conducting trial lessons to encourage new student enrollment.

Grammar Literature Lesson planning Student Engagement Communication Online Education

Education

Degrees, certifications, and relevant coursework

Nelson Mandela University (NMU)

Bachelor of Arts, Media & Communications

Majored in Cultural Studies, Videography, and Design, gaining a comprehensive understanding of media and communication principles. Developed skills in visual storytelling and design.

Victoria Girls' High School (VGHS)

High School Diploma, General Studies

Grade: 84%

Activities and societies: Full Colours for Academics, Visual Art Honors Re-Award, Cultural Half-Colors, Swimming Half-Colours, Athletics Half-Colours

Achieved an aggregate of 84% for Matric, demonstrating strong academic performance. Held leadership roles as a Grade 12 Prefect and Portfolio Head of Publicity.