Open to opportunities

Amma Owusu-Ampomah

@ammaowusuampomah

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Results-driven digital marketing strategist with 8+ years of experience.

South Africa

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a results-driven digital marketing strategist with over 8 years of experience specializing in market research, growth strategies, and digital transformation. My career has been marked by a proven ability to enhance brand visibility and drive profitability through data-driven decision-making and performance marketing strategies. I thrive in dynamic environments and am passionate about staying ahead in the ever-evolving digital landscape.

Throughout my career, I have successfully managed various marketing roles, from spearheading promotions and website product optimization at BetChain Casino to conducting in-depth market research at Maple / Clove Digital. My expertise in leveraging data-driven insights has consistently led to improved revenue and audience engagement across multiple industries, including health, wellness, and e-commerce. I am committed to delivering scalable results and optimizing revenue for businesses through innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

BetChain Casino

Jan 2024 - Present (1 year 9 months)

Spearheaded promotions structuring and VIP program management, significantly increasing player retention and revenue growth. Managed website product optimization, enhancing user experience and engagement rates.

Website Optimization UX Enhancement Email Marketing Player Psychology UX Enhancements

Current

Contract Market Researcher & Case Manager

Current

Maple / Clove Digital

Jan 2023 - Present (2 years 9 months)

Conducted in-depth research on industry trends, competitor analysis, and consumer behavior to guide product development and growth. Provided actionable insights that influenced successful product launches and sustained growth strategies.

Market Research Trend Analysis Competitor Analysis consumer behavior Product Development Growth Strategies Data Analysis

Digital Marketing Expert

Bonkind

Jan 2022 - Jan 2024 (2 years)

Designed and implemented automated marketing workflows, significantly improving conversion rates. Managed influencer partnerships, B2B outreach, and branding strategies to elevate market presence.

Conversion Rate Optimization B2B Marketing Brand Strategy Website Traffic Lead Generation HTML Canva Capcut Klaviyo Buffer Meta Business Suite Shopify

Digital Marketing Manager

AbiHealth

Jan 2020 - Jan 2022 (2 years)

Led digital marketing initiatives that resulted in a 40% increase in online sales. Enhanced website design and optimized conversion funnels, improving customer retention.

Digital Marketing Online Sales Website Design Conversion Funnels Customer Retention SEO Strategy

Social Media Manager

Hair Fortress

Jan 2021 - Dec 2021 (11 months)

Developed paid and organic social media strategies, growing engagement and brand awareness. Increased social media and website sales by 20%.

Social Media Strategy Paid Social Brand Awareness

Content Producer & Presenter

Vow FM

Jan 2016 - Jan 2018 (2 years)

Produced engaging multimedia content, increasing audience engagement and listener retention. This role involved content creation and presentation for radio.

Content Production Multimedia Content

Education

Degrees, certifications, and relevant coursework

University of the Witwatersrand

Bachelor of Arts, Media Studies

2016 - 2018

Studied Media Studies with a focus on Film, Drama, and Art. Gained foundational knowledge in media production, analysis, and critical theory.

Google

Professional Certificate, Digital Marketing

Completed a Google Professional Certificate in Digital Marketing, covering various aspects of online marketing strategies and execution. Focused on data-driven campaigns, SEO, SEM, and paid advertising across platforms like Meta, Google, and LinkedIn.

Google

Professional Certificate, Project Management

Obtained a Google Professional Certificate in Project Management, enhancing skills in multi-project management and strategic planning. Developed expertise in streamlining workflows and informing strategic decisions.

A Digital Strategy

Master TEFL/TESOL, English Language Teaching

Completed a 150-hour Master TEFL/TESOL certification, focusing on e-commerce growth and digital strategy. Acquired skills in teaching English as a foreign language and applying digital strategies.