Amma Owusu-Ampomah

Spearheaded promotions structuring and VIP program management, significantly increasing player retention and revenue growth. Managed website product optimization, enhancing user experience and engagement rates.

Conducted in-depth research on industry trends, competitor analysis, and consumer behavior to guide product development and growth. Provided actionable insights that influenced successful product launches and sustained growth strategies.

Designed and implemented automated marketing workflows, significantly improving conversion rates. Managed influencer partnerships, B2B outreach, and branding strategies to elevate market presence.

Led digital marketing initiatives that resulted in a 40% increase in online sales. Enhanced website design and optimized conversion funnels, improving customer retention.

Developed paid and organic social media strategies, growing engagement and brand awareness. Increased social media and website sales by 20%.

Produced engaging multimedia content, increasing audience engagement and listener retention. This role involved content creation and presentation for radio.

Studied Media Studies with a focus on Film, Drama, and Art. Gained foundational knowledge in media production, analysis, and critical theory.

Completed a Google Professional Certificate in Digital Marketing, covering various aspects of online marketing strategies and execution. Focused on data-driven campaigns, SEO, SEM, and paid advertising across platforms like Meta, Google, and LinkedIn.

Obtained a Google Professional Certificate in Project Management, enhancing skills in multi-project management and strategic planning. Developed expertise in streamlining workflows and informing strategic decisions.

Completed a 150-hour Master TEFL/TESOL certification, focusing on e-commerce growth and digital strategy. Acquired skills in teaching English as a foreign language and applying digital strategies.