Open to opportunities

Adele Horn

@adelehorn

Message

Experienced freelance digital marketing professional with a decade of expertise.

South Africa

Message

What I'm looking for

I am looking for a job that offers a dynamic and collaborative work environment, where I can utilize my expertise in digital marketing to drive impactful campaigns and contribute to the growth of the company. I value opportunities for career growth, a strong company culture, and the chance to work with innovative brands.

I am a highly skilled freelance digital marketing professional with over a decade of experience in the industry. Throughout my career, I have successfully executed multi-media marketing campaigns, developed effective marketing strategies, and managed campaigns for big brands such as Disney, Renault, EDCON Group, Philips USA, BMW/MINI, and Hewlett Packard.

As an OMNICOM alumni, I have honed my skills in reaching key performance indicators for brands and accounts of all sizes. I have extensive experience in media buying, campaign management, implementation, SEO audits and optimization, as well as reporting and analytics. I am proficient in utilizing tools such as SEMrush, Google Adwords, Google Analytics, and Facebook Business Manager to drive successful digital marketing campaigns.

With international campaign experience in the USA, Africa, and Europe, I bring a global perspective to my work. I am passionate about staying up-to-date with the latest trends and technologies in the digital marketing industry, and I am always eager to take on new challenges and deliver exceptional results.

Experience

Work history, roles, and key accomplishments

Online Marketing Specialist

Free Minded Media

Managed project management, SEO, and bug testing for the Web Dev Team, as well as general social media strategy and Google Adwords.

Project Management SEO Testing Social Media Strategy Google Adwords

Marketing Campaign Manager & Strategist

Omnicom Media Group

Assigned strategy and budget in line with client KPI, conducted 3rd Party Media buying, and implemented Facebook and Twitter Ad Campaigns.

Campaign Management Strategy Budgeting Media Buying Facebook Ads Twitter Ads

Senior Google Account Manager

Omnicom Media Group

Responsible for strategy, implementation, budget management, optimization, reporting, and insights using Google Analytics for remarketing and goals.

Strategy Budget Management Optimization Reporting Google Analytics Remarketing

Head of PPC & SEO

Digital Optimization

Managed Google PPC team, grew SEO offering, and handled strategy, proposal, implementation, management, and reporting of Google PPC and SEO campaigns. Also managed Facebook, Google, and LinkedIn campaigns.

PPC Strategy SEO Campaign Management Strategy Proposals Implementation Campaigns LinkedIn

Head of SEO & PPC

The Converted Click

Managed Google PPC & SEO team, grew SEO offering, and handled strategy, proposal, implementation, management, and reporting of Google PPC and SEO campaigns. Also managed Facebook & Google campaigns.

PPC Strategy SEO Campaign Management Strategy Proposals Implementation Campaigns

Online Marketing & SEO Consultant

Triloq Tech

Consulted on SEO, Social Media, Re-branding, Website Design, Online Presence, and Google Adwords.

SEO Social Media Brand Design Website Design Google Adwords

Digital Media Manager

Hunterlodge Advertising

Responsible for media buying, management, and optimization for UK based university and higher education clients across various platforms including DV360, Google Search and Display, Meta, LinkedIn, TikTok, and Twitter.

Media Buying Campaign Management Optimization DV360)Google Search Display LinkedIn TikTok Twitter

SEM Manager

Philips

Managed campaign for Philips Sleep and Respiratory Care USA, optimizing accounts, managing budgets, and reporting to the team. Also responsible for rebuilding and building new accounts as needed, and reporting via Datastudio.

Campaign Management Optimization Budget Management Reporting Data Studio

Online Marketing Specialist

Seven Seventy Group

Managed all Digital Marketing for various brands under the Group, including content creation for social media, video, and newsletters, as well as event management and client liaison.

Digital Marketing Content Creation Event Management Social Media Marketing

Freelance Digital Marketing Professional

Easy PPC

Experienced in Google Adwords, Google Datastudio, Facebook Business Manager, LinkedIn Advertising, Google Analytics, Semrush, SEO, and content creation for social media and newsletters.