Melissa-Joy Ohlsson

Led strategic planning and execution of integrated marketing campaigns for global clients including Marriott International, Turkish Airlines, Pep, Dunlop, and Shiseido. Managed multi-disciplinary teams across digital, social media, print, and broadcast channels. Developed pitches, secured new business opportunities, and strengthened client retention.

Led a global marketing team and spearheaded the rebranding from Office Beacon to Flowz from an internal and consumer marketing perspective. Developed and executed B2B & B2C marketing campaigns across video, email, and social media. Collaborated with the sales team to generate qualified marketing leads and drive conversions.

Developed integrated marketing plans for local and managed the execution of multi-channel marketing strategies covering digital, trade, and key accounts. Conceptualized brand events and collaborated with event managers on implementation. Drove brand awareness through digital and influencer marketing initiatives.

Developed and executed marketing strategies for YPO Global Events & Trade Shows. Partnered with event teams to craft engaging content for high-profile corporate gatherings. Managed marketing lifecycle campaigns to maximize event participation and brand exposure.

Led a team of senior and junior digital strategists in crafting data-driven digital marketing strategies. Managed campaign development, content approvals, and reporting for SMME clients. Allocated resources and collaborated with the sales team on new business opportunities.

Oversaw digital content production for website, social media, and app platforms. Led campaign strategies, digital creative direction, and community engagement efforts. Implemented digital tools like Google Analytics, Sprout Social, and Hootsuite, leading the team to win a National Radio Award.

Developed social media strategies and liaised with creative teams on social media concepts for brand campaigns. Managed live social media coverage of events and the Pernod Ricard portfolio. Created and optimized paid media campaigns for Pernod Ricard brands.

Developed social media strategies for major brands including J.C. Le Roux, Nederburg, Two Oceans Wines, and Purity. Managed paid media briefs, content creation, and customer engagement.

Led PR and digital campaigns for luxury clients including GStar, Life Grand Cafe, Patek Phillipe, and Belvedere Vodka. Managed media relations, event activations, and online campaign execution.

Elevated the brand's global and local visibility by identifying strategic opportunities connecting local African experiences with high-net-worth international travelers. Generated high-impact publicity and cultivated meaningful relationships with top-tier global publications.