Open to opportunities

Melinda Marais

@melindamarais

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Meta Certified Digital Marketing Specialist with strategic brand communication skills.

South Africa

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and growth.

As a qualified strategic brand communicator and Meta Certified Digital Marketing Associate, I am dedicated to exceeding company goals and enhancing brand visibility. My experience spans working with both large and small brands at an agency level, where I have honed my skills in copywriting, strategy, SEO-optimized blogs, and social media management.

Currently, I serve as a Digital Marketer in an account management role at Vega School, where I strategize for new clients, manage social media content, and execute effective newsletters. My previous experience includes managing social media for one of South Africa's largest health insurance companies, where I successfully restructured content to engage target audiences and improve SEO performance. I am passionate about crafting compelling narratives that resonate with consumers and drive brand loyalty.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer - Account Management Team

Current

Mitchell & Stones

Jan 2024 - Present (1 year 5 months)

Managed client relationships and social media for UK brands. Developed content strategies, executed newsletters, and created compelling copy for paid campaigns.

Social Media Management Content Strategy Copywriting Client Relationship Management SEO Google Suite Adobe Suite

SEO Copywriter + HARO Writer

Contentellect

Jan 2021 - Dec 2023 (2 years 11 months)

Wrote SEO-optimized blogs for various clients across multiple industries, including optimally-placed backlinks. Sent daily pitches for clients on platforms such as HARO, Terkel, and Qwoted. Maintained a daily progress tracker for HARO clients.

HARO Content Writing Backlinks Digital Marketing Content Strategy Research Client Communication Project Tracking Content Management

Social Media Coordinator

The Media Crowd

Jan 2021 - Dec 2023 (2 years 11 months)

Managed social media for a major South African health insurance and its subsidiaries. Reworked content strategy to balance information, calls-to-action, and product highlights. Improved blog readability and SEO on Wordpress.

Social Media Management Content Strategy SEO Copywriting WordPress Brand Management Digital Marketing Canva Trello Asana

Administrator

Cape Medical Response

Jan 2016 - Dec 2021 (5 years 11 months)

Assisted the HR manager with various daily tasks. Processed all patient paperwork, created claims, submitted them to medical aids, and allocated payments daily on Sage accounting software.

Administrative Support Data Entry

Social Media Manager

MIT Digital Designs

Jan 2019 - Dec 2021 (2 years 11 months)

Established social media presence and designed brand identity. Planned and managed online competitions to increase brand awareness. Implemented social media strategy.

Social Media Management Brand Identity Online Competitions Social Media Strategy Digital Marketing Content Creation Graphic Design Brand Awareness Marketing Campaigns Digital Strategy

Education

Degrees, certifications, and relevant coursework

VEGA SCHOOL

BA Strategic Brand Communication, Strategic Brand Communication

Grade: with Distinction

Studied Strategic Brand Communication at Vega School, focusing on developing comprehensive brand strategies. Gained expertise in various aspects of brand communication, including digital marketing and content creation.