Open to opportunities

Rutendo Chizunza

@rutendochizunza

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Results-driven Digital Marketing Lead with 6+ years of experience.

South Africa

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What I'm looking for

I am looking for a collaborative environment that fosters innovation and offers opportunities for professional growth.

I am a results-driven Digital Marketing Lead with over 6 years of progressive experience in strategic marketing, content development, and campaign management. My expertise lies in translating business goals into actionable marketing initiatives that enhance brand visibility and drive revenue growth. I pride myself on my ability to collaborate cross-functionally and utilize data analysis to inform decision-making.

Throughout my career, I have successfully created and implemented marketing strategies that align with business objectives. At The People's Fund, I oversaw various marketing campaigns, significantly increasing customer engagement and optimizing internal processes to boost sales output by 22%. My proficiency in tools like Google Ads and Excel has allowed me to manage performance reporting and campaign tracking effectively, ensuring that our marketing efforts yield measurable results.

As I continue to grow in my career, I am eager to leverage my skills in strategic marketing planning, content development, and analytics to contribute to a dynamic team that values innovation and collaboration. I am passionate about driving impactful marketing initiatives that resonate with target audiences and support overall business success.

Experience

Work history, roles, and key accomplishments

Marketing Lead

The People's Fund

Aug 2022 - Dec 2023 (1 year 4 months)

Created and implemented marketing strategies aligned with business objectives. Oversaw marketing campaigns including emailers and social media, increasing customer engagement. Managed relationships with marketing and content suppliers, ensuring brand-aligned messaging.

Strategic Marketing Planning Google Ads SEO Email Marketing Social Media Excel Data Analysis

Head of Sales & Marketing

The People's Fund

Aug 2021 - Jul 2022 (11 months)

Directed a sales and marketing team of 9, driving output from R6M to R10M monthly. Developed integrated marketing and sales strategies, collaborating on targeted campaigns. Implemented hiring, onboarding, and performance evaluation systems aligned with business needs.

Sales Management Marketing Strategy Team Leadership Budgeting performance reporting

Marketing Officer

The People's Fund

Jul 2020 - Jul 2021 (1 year)

Developed content and copy for blogs, social media, and email marketing campaigns. Oversaw content scheduling across platforms, supporting product launches and events. Partnered with an SEO agency to build and execute a performance-focused plan.

Content Development Copywriting Social Media Marketing Email Marketing SEO Google Ads Campaign Analysis Budgeting

Social Media Manager

The People's Fund

Jul 2019 - Jun 2020 (11 months)

Developed content and copy for social media and oversaw content scheduling across platforms. Partnered with an SEO agency to build and execute an awareness-driven campaign. Maintained supplier relationships to ensure product descriptions aligned with brand voice.

SEO Brand Voice Supplier Management

Social Media Community Manager

Wassp Digital

Mar 2018 - Feb 2019 (11 months)

Developed content and copy for social media across all company accounts. Oversaw content scheduling across platforms, supporting product launches and events. Researched and set up influencer management strategy in preparation for business wing launch.

Copywriting Influencer Marketing event support

Education

Degrees, certifications, and relevant coursework

University of Stellenbosch via GIBS Business School

Short Course, Marketing Management and Principles

2021 - 2021

Completed a short course focusing on marketing management and principles. Gained foundational knowledge in strategic marketing and business applications.