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Paula Garces

@paulagarces

Head of Sales at Polaroo, where I led ARR growth of over 250% and closed enterprise accounts including Burger King and Vicio.

Spain

Message

At Polaroo, I led ARR growth of over 250% and closed and managed accounts including Burger King, Vivagym, Vicio, SantaLucía and Cofidis. As Head of Sales, I lead a team of 8 and oversee pipeline, revenue and commercial strategy.

I’m leading a migration of 50 clients to Polaroo’s new platform, with a pricing increase of over 150%; 32 clients have already migrated. I also work between sales and product, defining functional requirements from customer feedback, while maintaining a 97% retention rate across the active portfolio.

Before becoming Head of Sales, I held Business Manager and Account Executive roles at Polaroo. At Unnax, I managed B2B embedded finance accounts and sold API-based banking, payment and KYC solutions, including to Cofidis and Wolters Kluwer.

Experience

Work history, roles, and key accomplishments

Current

Head of Sales

Current

Polaroo

Jan 2025 - Present (1 year 9 months)

Leading a team of 8 and responsible for pipeline, revenue, and overall commercial strategy. Leading full portfolio migration to a new platform with a +150% pricing increase, achieving 97% retention rate.

Team Leadership Pipeline Management Revenue Growth Pricing Strategy Customer Retention HubSpot SaaS B2B Sales

Business Manager

Polaroo

Jan 2024 - Dec 2024 (11 months)

Designed and implemented commercial and retention strategy. Closed enterprise accounts including Burger King, Vicio, Vivagym, SantaLucía, and ColivINN, and advanced HubSpot CRM implementation.

Commercial Strategy Retention Strategy Enterprise Accounts HubSpot Recruitment Sales Training

Account Executive

Polaroo

Dec 2022 - Dec 2023 (1 year)

Negotiated and closed Tier 1 accounts and managed post-sale relationships. Contributed to ARR growth from approximately €200K to €700K.

Negotiation Closing Account Management ARR Growth B2B SaaS Sales

Account Executive

Outfund

Mar 2022 - Aug 2022 (5 months)

Led prospecting and sales closing in a startup funding platform.

Prospecting Sales Closing Startup Funding

Business Manager

Wattwin

Jun 2021 - Feb 2022 (8 months)

Developed B2B commercial strategy and marketing, implemented HubSpot CRM, and recruited the team.

B2B Strategy Marketing HubSpot Recruitment

Account Manager

Unnax

Mar 2019 - Apr 2021 (2 years 1 month)

Managed a portfolio of 65 clients on a B2B embedded finance platform, selling API-based solutions. Closed and managed Tier 1 accounts including Cofidis and Wolters Kluwer, and documented AM processes for team scaling.