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Otávio Senna

@otaviosenna

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Product manager with strong experience in digital products, SaaS, B2B, CRM, and UX.

Brazil

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What I'm looking for

If you are looking for a remote hands-on product manager who can research, prototype, build presentations, communicate to engineering/design teams, analyze data, set SaaS strategies, manage stakeholders and so on, you are probably promoting the job opportunity I'm looking for. 🙂

Product manager with strong experience in building Saas initiatives from scratch and conducting GTM strategies. As entrepreneur, created the first trade marketing software for retailers in Brazil and, after 7 years, sold it to Involves, one of the main players at the segment in Latin America where I currently lead its new retail vertical.

Cross functional profile based on tech communication, UX, agile, logics, data analysis, CRM, business strategy, product marketing and user research.

Dual citzenship: Brazilian/Italian.

Experience

Work history, roles, and key accomplishments

Current

Head of Product

Current

Involves

Jul 2019 - Present (6 years 11 months)

I joined the band through an acqui-hiring process in order to implement and lead the new retail business unit:

• BU leadership (dev/design/data)
• QA
• Definition of product strategy, OKRS and roadmap
• PMF and GTM efforts
• Analysis of product metrics
• Interface with internal stakeholders (Sales, Marketing, CS, IS, Support, Legal...)
• Budget planning
• C-Level report

Figma Mixpanel Salesforce Miro Discovery UX QA Product Management User Research

Founder | Product Manager

Linkker

Jul 2013 - Jul 2019 (6 years)

Linkker was the first trade marketing SaaS focused on retail in Brazil. As a founder, my focus has always been on the product and development teams, leading the engineering and UX efforts.

• 250 stores using the product (~1.000 users)
• 73% CAGR in number of customers (2016 - 2018)
• ARR of R$ 300,000.00 (2018)
• Customers acquired in 5 brazilian states
• Start up sold to Involves/SC (2019)

UX UI Design QA Figma Product Management User Research Product Strategy B2B Marketing SaaS Sales Lead Generation SaaS Marketing B2B SaaS

Founder | Product Manager

Share Hunter

Jul 2013 - Jul 2019 (6 years)

Share Hunter was a sales and marketing consultancy, Salesforce/Pipedrive partner and a software house. As a founder, I worked on several chairs, but always focusing on the product team management, which had 15 people.

• More than 100 projects deployed (2013-2018)
• Salesforce and Pipedrive partner
• 35% CAGR in revenue (2014 - 2018)
• R$ 1.2MM revenue in 2018

CRM Pipedrive Salesforce Mailchimp Figma UX Design Research Product Management Email Marketing Google Ads Facebook Ads Manager LinkedIn Ads

Product Manager

Laureate International Universities

Jul 2011 - Jun 2013 (1 year 11 months)

• C-Level report
• Creation and development of LIS (Laureate Integrated System), an unified database built with governamental (INEP) open data in order to improve institutions decision making.
• Qualitative and quantitative researches
• Definition of pricing and portfolio strategy
• Creation of competitors control routines
• Analysis of student profiles

Research Pricing Branding Excel ETL Data Mining Software Development

Trainee / Sales Executive

SC Johnson

Oct 2008 - Mar 2011 (2 years 5 months)

I worked in all commercial supplychain (distributor, wholesale, broker and retail), then, after one year, got promoted to manage key accounts in Santa Catarina state.

• Field teams management (sales and trade marketing)
• Planning, creating and executing sell in and sell out campaigns
• Management of trade marketing budget
• Nielsen analysis for decision making
• Category management

Sales Field Marketing Field Sales Data Analysis Sales Planning