Vanessa Lumbasio

I am a performance marketing professional with over six years of experience in leading digital acquisition strategies and multi-channel campaigns. My expertise lies in Google Ads, Meta Ads, and affiliate marketing, where I have consistently optimized customer acquisition costs and return on investment. I thrive in remote environments, leveraging data-driven decision-making to enhance marketing outcomes.

In my current role as Digital Marketing Manager at AirKenya Express Limited, I successfully increased online sales and engagement through strategic performance marketing initiatives. I spearheaded website redesigns focused on landing page optimization, which significantly improved mobile user experience and conversion rates. My ability to manage substantial marketing budgets has allowed me to maximize ROI across various paid channels.

Throughout my career, I have demonstrated a strong capability in B2B demand generation and audience segmentation, driving engagement and customer acquisition. I am passionate about utilizing innovative marketing tactics and tools to achieve measurable results and contribute to organizational growth.