Linus Emai
@linusemai
Performance-driven digital marketing leader specializing in PPC and growth for B2B and e-commerce.
KenyaWhat I'm looking for
I am a performance-driven digital marketing specialist with deep expertise in Meta, Google, LinkedIn, and TikTok advertising, who consistently delivers measurable ROI and scalable lead growth. I have managed paid budgets, run end-to-end campaign strategy, and improved attribution using GA4, GTM, and Looker Studio.
Across agency and in-house roles I have led teams and cross-functional projects, improving ROAS, reducing CPLs, and scaling pipeline generation through creative testing, ABM targeting, and automation workflows. Notable outcomes include driving 5x–15x ROAS on Meta campaigns, reducing B2B CPLs from $150 to $35, and increasing qualified user acquisition by 40%.
I prioritize data-driven decision making, rigorous A/B testing, and clear reporting to align media buying with business funnels. I seek to apply my technical stack experience—hub platforms, analytics, ad platforms, and automation—to help growth-focused businesses scale predictable revenue.
Experience
Work history, roles, and key accomplishments
Meta Ads Specialist
RattanDirect
Jan 2026 - Present (0 months)
Manage up to £7K/month in Meta ad spend, achieving 5x–15x ROAS and delivering 1,000+ SQLs/month via Facebook lead gen at CPL <£1; lead A/B testing and funnel alignment to optimize CTR, CPA, and conversions.
PPC Specialist
JSA Interactive Digital Agency
Jun 2024 - Dec 2025 (1 year 6 months)
Led end-to-end Meta, LinkedIn, and Google Ads for B2B clients, reducing average CPL from $150 to $35 in 60 days and delivering hundreds of high-intent leads monthly with CPLs under $30 through ABM targeting and funnel optimization.
Digital Marketing Manager
WRS Health
Jul 2023 - Jun 2024 (11 months)
Promoted to lead omnichannel digital strategy and a team of 5, driving a 40% increase in qualified user acquisition and improving attribution accuracy by 30% via Looker Studio, GA4, and Tag Manager.
Digital Marketing Specialist
WRS Health
Jan 2023 - Jun 2023 (5 months)
Executed SEO and PPC campaigns that increased rankings 70% for target keywords and achieved $1 CPC and $20–$60 CPL on multiple campaigns while implementing conversion tracking via Google Tag Manager.
Digital Marketing Manager
Royal Mabati Factory Limited
Jun 2021 - Dec 2022 (1 year 6 months)
Led a team of 5 to execute full-funnel digital strategies, increasing qualified leads by 40%, improving ROAS from 2.1x to 3.5x, and reducing CPA by 30% through structured A/B testing and creative iteration.
Digital Marketing Specialist
Royal Mabati Factory Limited
Apr 2020 - May 2021 (1 year 1 month)
Developed PPC strategies that increased Facebook leads by 60% and improved organic keyword rankings by 50% through targeted campaigns and A/B testing of ad copy and creatives.
Education
Degrees, certifications, and relevant coursework
MUMoi University
Bachelor of Engineering, Chemical and Process Engineering
Completed a Bachelor of Engineering in Chemical and Process Engineering focusing on chemical process design and engineering principles.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
Interested in hiring Linus?
You can contact Linus and 90k+ other talented remote workers on Himalayas.
Message LinusFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
