Open to opportunities

Emily Onyando

@emilyonyando

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Results-driven Performance Marketing Leader with 7+ years of experience.

Kenya

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What I'm looking for

I am looking for a role that allows me to leverage my expertise in performance marketing while fostering a collaborative and innovative company culture, with opportunities for growth and leadership.

I am a results-driven Performance Marketing Leader with over 7 years of experience in driving high-impact digital growth strategies for global brands in FinTech, Crypto, FMCG, and more. My proven track record includes managing substantial advertising budgets and delivering impressive transaction volumes, achieving $100M monthly with key partners like Coinbase and PayPal.

Throughout my career, I have demonstrated an ability to optimize campaigns and enhance customer experiences, resulting in 30% month-over-month revenue growth. I thrive in collaborative environments, working closely with cross-functional teams to align marketing initiatives with business objectives. My expertise in data-driven strategies has allowed me to lead high-performance teams and provide actionable insights to C-level executives.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Yellow Card Financial

Jan 2023 - Present (2 years 6 months)

Spearheaded B2B customer acquisition campaigns for Yellow Card's API service, achieving $100M in monthly transaction volumes with top partners. Managed $100K monthly ad budgets, optimizing spend through advanced audience segmentation and data-driven strategies, leading to 150% growth in high-quality leads.

Customer Acquisition Paid Media PPC Social Media Marketing CRO Data Analysis Salesforce Google Analytics API Integration

Digital Media Lead

Belva Digital

Jul 2022 - Present (3 years)

Defined and executed a transformational digital roadmap, increasing market awareness and customer engagement. Managed $10K-$25K monthly ad budgets, delivering 30% MoM revenue growth and generating an additional $50K-$100K in monthly revenue.

Digital Marketing Content Strategy Lead Generation Client Management Data Analysis Google Analytics

Digital Media Director

GroupM Africa

Nov 2021 - Present (3 years 8 months)

Led the scoping, conceptualization, and implementation of scalable internal solutions and technical requirements. Managed publisher relationships and provided data visualization reports via Google Data Studio and Datorama.

Data Visualization performance reporting Conversion Rate Optimization Emerging Technologies Google Data Studio Datorama

Senior Digital Media Manager

GroupM Africa

Sep 2020 - Present (4 years 10 months)

Developed creative strategies for global clients targeting US, Europe, SADC, and West Africa markets. Managed digital marketing platforms, optimized campaign performance, and maintained publisher relationships.

Marketing Platforms Campaign Optimization Google Analytics

Digital Media Manager

GroupM Africa

May 2018 - Present (7 years 2 months)

Managed end-to-end digital campaigns, ensuring alignment with KPIs and successful execution. Reported campaign performance insights to clients, recommending optimization strategies.

KPIs performance reporting Optimization Competitive Analysis Team Leadership

Digital Ad Operations Manager

Pace Africa Limited

Sep 2015 - Present (9 years 10 months)

Led a team of 8 Digital Campaign Managers, overseeing the full campaign lifecycle from implementation to optimization. Spearheaded the testing and rollout of new Mobile, Web, and Tablet products, followed by post-launch optimization.

Team Leadership Campaign Management Rollout Data Analysis Strategic Recommendations

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor of Arts (B.A.), Political Science

Studied Political Science at the University of Nairobi from September 2011. Gained a comprehensive understanding of political systems, theories, and international relations.