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Chepkoech Purity

@chepkoechpurity

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Results-driven Senior Marketing Executive with expertise in digital transformation.

Kenya

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise to drive growth and innovation in a dynamic environment, with opportunities for leadership and strategic impact.

I am a results-driven Senior Marketing Executive with over 9 years of experience in digital transformation, revenue optimization, and marketing automation. My career has been marked by a commitment to generating significant revenue growth through innovative, data-driven marketing strategies. I have successfully generated over $42 million in incremental revenue by leveraging advanced marketing technologies and customer acquisition techniques.

In my current role as Senior E-commerce Lead at Diageo, I have accelerated e-commerce revenue growth from 18% to 32% year-over-year, managing a $5 million P&L with full accountability for revenue targets. My leadership has transformed marketing operations into profitable revenue engines, enhancing cross-functional collaboration and customer lifetime value. I thrive in dynamic environments, leading international teams to achieve ambitious market expansion goals and optimize marketing ROI through predictive analytics and machine learning.

Experience

Work history, roles, and key accomplishments

Current

Senior E-commerce Lead

Current

Diageo

Jul 2022 - Present (2 years 11 months)

Led digital commerce transformation for a global spirits portfolio across African and international markets, driving revenue acceleration through innovative marketing technology and data-driven customer acquisition strategies. Accelerated e-commerce revenue growth from 18% to 32% YoY, generating $29M+ incremental revenue through strategic channel optimization and customer acquisition campaigns.

Digital Transformation Marketing Technology Data Driven Predictive Analytics Team Leadership ROI Optimization

Head of Marketing

Agricycle Global

Sep 2020 - Present (4 years 9 months)

Established a comprehensive global marketing function for sustainable agribusiness spanning US, Asian, and East African markets. Led marketing strategy development and execution during a rapid international expansion phase, accelerating global sales growth from 15% to 35% YoY.

Brand Strategy Performance Marketing Market Share Growth Crisis Communications Team Building

Growth Marketing Manager

Interactive Marketing Communications

Feb 2019 - Present (6 years 4 months)

Directed growth marketing initiatives and digital strategy development for an 8-client portfolio spanning B2B and B2C sectors. Specialized in performance marketing optimization and conversion rate enhancement, generating $1.8M annual agency billings.

Growth Marketing Digital Strategy Performance Marketing Conversion Rate Optimization Client Management Team Leadership Funnel Optimization

Marketing Manager

Imarisha Sacco Society Limited

Jan 2018 - Present (7 years 5 months)

Led marketing strategy and digital transformation initiatives for a rapidly growing financial services cooperative, focusing on member acquisition and retention optimization. Pioneered the organization's first digital marketing channels, reducing customer acquisition costs by 25%.

Digital Marketing Customer Acquisition Strategic Partnerships Campaign Execution

Senior Marketing Officer

Imarisha Sacco Society Limited

Jun 2016 - Present (9 years)

Increased membership acquisition by 18% across a 14-branch network through targeted local marketing strategies and community engagement. Improved product adoption rates by 25% through financial education campaigns and enhanced cross-selling methodologies.

Local Marketing Community Engagement Cross Selling Customer Satisfaction

Marketing Officer & Intern

Imarisha Sacco Society Limited

May 2015 - Present (10 years 1 month)

Developed core marketing competencies and understanding of financial services marketing in the cooperative sector. This foundational role provided hands-on experience in various marketing activities.

Marketing Foundations Cooperative Sector Marketing Support Data Entry Market Research

Education

Degrees, certifications, and relevant coursework

University of Illinois (Coursera)

Specialization, Digital Marketing

Completed a specialization in Digital Marketing through Coursera, enhancing skills in various digital marketing disciplines. Focused on modern marketing strategies and tools.

Kenyatta University

Bachelor of Commerce, Finance

Studied the fundamentals of commerce with a specialization in finance. Gained a strong understanding of financial principles and practices.

Hubspot Academy

Certification, Inbound Marketing

Obtained certification in Inbound Marketing from HubSpot Academy. Developed expertise in attracting customers by creating valuable content and experiences tailored to them.