Open to opportunities

Michelle Khalai

@michellekhalai

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Digital marketing and brand strategist driving measurable growth.

Kenya

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What I'm looking for

I am seeking a remote digital marketing or brand management role with strategic responsibility, collaborative culture, measurable impact, opportunities for growth, and clear client-facing ownership.

I am a driven digital marketing and brand strategist with 5+ years leading cross-functional teams, managing budgets, and delivering campaigns that increased brand awareness and client engagement by over 40%. I specialize in digital strategy, media planning and buying, stakeholder management, and remote project coordination, with a strong record of measurable ROI for global brands.

My experience includes directing teams up to 15, negotiating media deals that reduced costs by over $100K annually, growing social followings by 10,000+ in six months, and improving client retention through tailored account strategies. I am seeking a remote digital marketing or brand management role where I can apply strategic thinking, client relations, and growth-focused execution to drive results.

Experience

Work history, roles, and key accomplishments

Current

Account Manager – Digital Marketing

Current

Disruptive Media

Jan 2023 - Present (2 years 9 months)

Managed client accounts and directed an 8-person social media team to deliver multi-platform campaigns that increased client retention and generated new revenue through cross-sell opportunities, improving client engagement by over 40%.

Account Management Digital Strategy Social Media Management Team Leadership Media Buying

Digital Marketing Lead (Consultant)

Sol Generation Records

Oct 2022 - Mar 2023 (5 months)

Executed client digital campaigns that surpassed revenue targets and grew social followings by 10,000+ in six months through optimized ad spend and integrated content strategies, delivering measurable engagement and high ROI.

Social Media Strategy Content Marketing ROI Optimization Reporting Audience Growth

Account Manager – Media Planning

WPP ScanGroup

Oct 2021 - Feb 2023 (1 year 4 months)

Negotiated media buys and designed digital media plans that delivered 5M+ targeted impressions and reduced campaign costs by over $100K annually, strengthening long-term client relationships and financial accountability.

Media Planning Media Buying Negotiation Campaign Strategy Budget Management Performance Tracking Competitive Analysis

Account & Social Media Manager

CMG Consulting Ltd.

Jun 2020 - Jun 2021 (1 year)

Managed accounts and social media operations, delivering client-facing campaigns and customer service support to improve engagement and project delivery during tenure.

Social Media Management Account Management Content Creation Client Engagement Customer Service Project Coordination

Project Manager & Customer Service Exec

CMG Consulting Ltd.

Jun 2020 - Jun 2021 (1 year)

Coordinated projects and customer service operations to ensure timely delivery and client satisfaction, supporting account teams and improving process efficiency.

Project Management Customer Service Stakeholder Management Process Improvement Reporting CRM Team Coordination

Education

Degrees, certifications, and relevant coursework

United States International University

Master of Science, Project Management

Ongoing Master of Science in Project Management at United States International University focusing on advanced project management methodologies and strategic execution.

United States International University

Bachelor of Arts, International Relations and Marketing

Bachelor of Arts in International Relations and Marketing completed in 2020 with coursework combining international relations theory and marketing strategy.