Open to opportunities

Paul Nyang'acha

@paulnyangacha

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Digital marketing specialist driving ROI-focused campaigns across paid media, SEO, and growth strategies.

Kenya

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What I'm looking for

I seek a performance-driven role where I can lead multi-channel paid and organic strategies, use analytics to optimize ROI, collaborate cross-functionally, and drive measurable growth.

I am a results-driven Digital Marketing Specialist with over five years of experience delivering multi-channel campaigns across education, real estate, FMCG, and NGO sectors.

I have led performance-driven digital media solutions—Meta Ads, Google Ads, programmatic DSPs, SEO, CRM and content marketing—that improved lead quality, enrollment and revenue for diverse clients and markets.

Notable achievements include improving ROI and media efficiency (22% ROI improvement across East Africa), a 73% increase in product purchases, and substantial campaign efficiency gains through analytics-driven optimization.

I collaborate closely with sales and development teams, manage listings and paid channels for high-end real estate, and design storytelling and advocacy communications for NGOs, always prioritizing measurable growth and strategic alignment.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Metropolitan Premium Properties LLC

Dec 2024 - Dec 2025 (1 year)

Drove lead generation for ultra-luxury real estate via targeted search, social and email campaigns, optimizing listings on Dubizzle and Property Finder to improve SEO visibility and conversion quality.

Meta Ads Google Ads SEO CRM Email Marketing Analytics Lead Generation

Business Development Manager

Transsion Holdings

Jun 2023 - Dec 2024 (1 year 6 months)

Led end-to-end digital campaigns and integrated activations across East Africa for clients like Unilever and Coca-Cola, optimizing media spend and improving ROI by 22% across Kenya, Uganda, and Tanzania.

Digital Strategy Client Management Social Media Influencer Marketing Analytics Performance Marketing ROI Optimization

Ad Operations Specialist

Eskimi DSP

Mar 2021 - Jan 2022 (10 months)

Oversaw and optimized digital ad campaigns across platforms, improving campaign efficiency by 24% and providing technical QA and reporting that enhanced client results and ad delivery reliability.

Programmatic Advertising Campaign Optimization QA Reporting Data Analysis

Business Growth Executive

Eskimi

Oct 2019 - Mar 2021 (1 year 5 months)

Drove a 73% increase in product purchases and 30% rise in engagement through targeted digital campaigns, expanding brand reach across multiple African markets using programmatic DSP capabilities.

Growth Marketing Audience Targeting Campaign Strategy Market Expansion Performance Tracking

Strategic Communication Specialist

Auma Obama Foundation

Apr 2018 - Sep 2019 (1 year 5 months)

Developed communication strategies, messaging frameworks and media toolkits to support advocacy events and grant proposals, producing short-form visibility videos that engaged international funders.

Strategic Communications Storytelling Content Creation Video Production Stakeholder Engagement