Anand S

Led a 9-member marketing team across GTM, product marketing, content, design, demand generation, digital marketing, and partnerships, contributing to a 25% increase in ARR in four months and closing $200K+ in business. Rebuilt demand generation strategy around high-intent discovery and built an AI visibility tracking system.

Scaled and automated marketing and sales workflows, increasing ARR by 180% in 11 months. Launched a new AI product with $2.1 million in the subsequent quarter and managed experiential marketing with an ROI of 8.

Trained and oversaw a team of 11 across all marketing functions, planning and implementing GTM and launch plans for multiple enterprise solutions. Contributed to increasing annual revenue by more than 160% within a year.

Led all marketing efforts for 7 products, 9 APIs, and 10 data licenses, implementing SEO and GEO best practices to boost website traffic by 450% and organic lead capture by 1100%. Reduced churn rate by over 40%.

Led fundamental marketing activities including SWOT, target audience and market research, sales plan and enablement, budgeting, and competitor analysis. Established brand identity and managed workflow with external marketing firms.

Managed a team of 11 product marketing analysts and senior analysts to scale product marketing operations. Prepared and executed go-to-market strategies for 3 products and carried out win-loss analysis to boost conversion rate by 300%.

Created product-related assets such as datasheets, solution diagrams, walkthrough videos, and use cases to capture and nurture over 800 leads. Developed sales decks, case studies, and battlecards to drive conversions.

Pursued a Post Graduate Diploma in Management with a focus on Marketing and Communication.

Grade: 7.6 GPA

Earned a Bachelor of Technology in Information Technology with a GPA of 7.6.

Grade: 92.4%

Completed AISSCE under CBSE with a score of 92.4%.

Grade: 10 CGPA

Completed AISSE under CBSE with a CGPA of 10.