Looking for a job

Isha Gupta

@ishagupta5

Message

I build B2B SaaS messaging, sales enablement, and campaigns that grow pipeline and improve conversion.

India

Message

What I'm looking for

I'm looking to build clear product narratives, sales enablement, and integrated GTM campaigns for B2B SaaS or enterprise products, partnering closely with Product, Sales, and leadership to drive measurable pipeline and adoption.

At OrbitShift AI, I built the messaging architecture and positioning for a B2B sales intelligence platform, improving sales messaging consistency and adoption by 31%. I also launched customer case studies that increased case-study page traffic by about 150%.

Previously at Humantic AI, I translated product capabilities into positioning and multi-channel growth campaigns, increasing qualified trial signups by about 19% and pipeline contribution by 42%. I built battlecards, nurture workflows, and sales enablement content that improved competitive win rates and conversion.

My work spans product marketing, growth, analytics, and GTM across Truemed, John Lewis Partnership, Zomato, and The Times Group. I enjoy turning customer, market, and product insight into clear narratives and measurable commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Founding Product Marketing Manager

Current

OrbitShift AI

Apr 2026 - Present (5 months)

Built messaging architecture and positioning house for B2B sales intelligence platform, launched customer case studies, and developed sales enablement assets. Coordinated cross-functionally to launch integrated campaigns and maintain brand consistency.

Messaging Architecture Positioning Sales Enablement Case Studies Content Strategy Competitive Analysis Cross Functional Collaboration

Product & Growth Marketing Manager

Humantic AI

Mar 2025 - Apr 2026 (1 year 1 month)

Spearheaded growth marketing strategy and product positioning, built messaging architecture and sales battlecards, and executed integrated multi-channel campaigns. Collaborated cross-functionally to align marketing initiatives with financial and operational goals.

Growth Marketing Product Positioning Messaging Architecture Sales Battle Cards Multi channel Campaigns Marketing Automation Behavioral Segmentation Lifecycle Marketing

Product Marketing Manager

Truemed

Oct 2023 - Feb 2025 (1 year 4 months)

Led end-to-end demand generation and acquisition strategy through targeted digital campaigns, optimized user journey funnels using A/B testing, and built co-marketing ecosystems with external partners.

Demand Generation Digital Campaigns A B Testing Funnel Optimization Co Marketing Partner Marketing ROI Analysis

Business Insights and Analytics Consultant

John Lewis Partnership

Apr 2023 - Sep 2023 (5 months)

Developed ML-driven forecasting algorithms and user behavior models to inform campaign planning and product availability decisions. Built executive dashboards and market/competitive reporting for leadership.

Machine Learning Forecasting Data Analysis Dashboarding Market Intelligence Competitive Analysis

Strategy and Product Marketing Manager

Student's Union UCL

Nov 2022 - Mar 2023 (4 months)

Executed multi-channel digital acquisition campaigns aligned with strategic GTM initiatives and applied advanced audience segmentation to messaging and creative assets.

Digital Acquisition SEO Paid Media Email Marketing Audience Segmentation GTM Strategy

Business Analyst

Zomato

Aug 2021 - Sep 2022 (1 year 1 month)

Analyzed consumer and app ecosystem to identify user behavior trends and funnel drop-offs, improving lead-to-conversion rate. Delivered data-driven GTM insights and built campaign/KPI dashboards.

Data Analysis User Behavior Analysis Funnel Analysis GTM Insights Dashboarding KPI Tracking

Experiential Marketing Consultant

The Times Group

Aug 2019 - Jul 2021 (1 year 11 months)

Led integrated GTM and experiential marketing campaigns across multiple product lines, spanning ATL, BTL, and digital touchpoints. Collaborated with external partners and creative agencies to co-create culturally nuanced campaigns.

Experiential Marketing GTM Strategy ATL BTL Digital Marketing Partnership Management Campaign Optimization Analytics

Education

Degrees, certifications, and relevant coursework

University College London (UCL)

Master of Science, Business Analytics

Grade: Merit (2:1)

MSc in Business Analytics with final grade Merit (2:1) and dissertation distinction. Dissertation focused on machine learning for forecasting and waste reduction for John Lewis Partnership.