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Nicola Fraccaroli

@nicolafraccaroli

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Marketing Project Manager specializing in B2B SaaS product, content, and growth.

Italy

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What I'm looking for

I seek a leadership role in B2B SaaS marketing where I can run GTM programs, scale content and growth, and optimize operations within collaborative, data-driven teams.

I am a Marketing Project Manager with 10+ years leading global B2B SaaS and developer-platform marketing programs, GTM campaigns, and content roadmaps. I drive cross-functional teams, manage seven-figure budgets, and improve marketing operations to deliver on-time, on-budget results.

I have owned content strategy and delivery for developer platforms, launched regional programs across APAC, and directed brand repositioning during business-model transitions. My strengths include stakeholder management, campaign lifecycle delivery, data-driven optimization, and practical use of martech, AI and automation to scale output and ROI.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Content Lead

Current

Various Digital and Blockchain Companies

Jan 2021 - Present (5 years)

Owned content marketing strategy and quarterly roadmaps for developer platforms, leading cross-functional teams to execute 500+ multi-channel campaigns and producing 150+ SEO-optimized articles, driving 1.5M+ video views and 4x content output via Agentic AI automation.

Content Strategy Campaign Management SEO Vendor Management Video Production Growth Marketing

Senior Marketing Manager, APAC

AppsFlyer

Jan 2018 - Dec 2021 (3 years 11 months)

Owned regional program delivery across 15 APAC markets, managing 80+ product and growth campaigns and a seven-figure budget to optimize spend and achieve an average 10x ROI; launched Australia/New Zealand presence and delivered a flagship 3-day executive retreat for 70+ C-level clients.

Regional Marketing GTM Strategy Budget Management Campaign Execution Event Management Stakeholder Management ROI Optimization

Startup Co-Founder

WeMIC

Co-founded a digital music SaaS platform, driving product-market fit, marketing strategy, and early growth initiatives.

Growth Product Marketing & Strategy Fundraising Support Product Roadmapping Stakeholder Management

Head of Marketing

KYKLO

Led marketing for an e-commerce SaaS platform, overseeing go-to-market strategy, demand generation, and brand positioning prior to its integration with Epicor.

Go To Market Demand Generation Positioning Product Marketing Campaign Planning Martech