Alessandra Amato

Support market requirements and marketing plan development, coordinate product planning and GTM strategy for a new brand launch, and create and launch the company's proprietary e-commerce platform. Plan and manage marketing campaigns across Meta, Google, TikTok, and other channels, including budget allocation, targeting, A/B testing, and KPI reporting.

Support professionals across different industries in defining content strategies, managing editorial activities, and organizing marketing initiatives focused on brand awareness, engagement, and lead generation. Develop visual identities, marketing materials, and conversion funnels, coordinating directly with clients and external suppliers.

Responsible for supporting and organizing Trade Marketing activities across the Italian and Maltese markets, focusing on maximizing brand visibility and driving volume growth within the Foodservice channel. Plan and manage timelines for national marketing projects, coordinate product launches (GTM), and manage workflow between internal Sales and external creative agencies.

Provided operational support in planning and managing corporate events and industry trade shows, overseeing logistics, materials, and brand consistency. Implemented and updated sections of the company website (WordPress) and developed technical and creative content for stakeholders and partners.

Professional course in AI and Strategic Marketing completed in 2026.

Master's Degree in Public and Corporate Communication from 2020 to 2023.

Curricular internship as Public Affairs Intern in 2022.

Bachelor's Degree in Communication Sciences from 2015 to 2020.

Erasmus+ study exchange in Journalism and Media from 2018 to 2019.