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@ivankostyuchenko
Product Marketing Manager scaling B2B SaaS through data-driven positioning and GTM execution.
GeorgiaI am a Product Marketing Manager with 7+ years scaling B2B SaaS products across global markets, building product marketing functions from scratch and leading cross-functional teams to drive PLG and sales-led growth. I turn complex products into clear market narratives, leveraging customer research and data to inform positioning, GTM strategies, and sales enablement that close high-value deals.
My achievements include reducing churn ~30% and supporting 20–25% YoY revenue growth for a fast-growing toolkit, leading 100+ customer interviews to refine messaging, and expanding international sales from 8% to 30% of product revenue. I am collaborative, detail-oriented, and experienced working with distributed teams and a broad MarTech stack.
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Work history, roles, and key accomplishments
SESEMrush
Sep 2024 - Sep 2025 (1 year)
Led end-to-end product marketing for the Local Toolkit, executing GTM cycles, customer research, and PLG experiments that supported 20–25% YoY revenue growth and reduced churn ~30% for the toolkit.
Whatagraph
May 2022 - Sep 2024 (2 years 4 months)
Built the product marketing function, led GTM strategies and sales enablement, and ran 100+ customer interviews that informed repositioning and drove a 12% lift in trial conversion.
Group-IB
Apr 2020 - May 2022 (2 years 1 month)
Managed product marketing for B2B cybersecurity solutions across APAC, EU and Middle East, leading repositioning, content production and events to grow international sales from 8% to 30%.
CRM Guru
May 2019 - Apr 2020 (11 months)
Established lead-generation and pipeline functions, led website development and produced sales collateral and success stories to improve conversions for enterprise services.
Advocacy – Wom Agency
Nov 2018 - Apr 2019 (5 months)
Launched four large-scale UGC campaigns for FMCG clients, designed gamified storylines and managed social and email marketing to drive review acquisition and engagement.
Degrees, certifications, and relevant coursework
PACertificate, Product Marketing
2024 - 2024
Completed the Product Marketing Certified / Core program to deepen product marketing expertise and GTM skills.
Master of Asian and African Studies, Asian and African Studies
2016 - 2018
Completed a Master of Asian and African Studies focused on regional studies and related research methodologies.
LUBachelor of Asian and African Studies, Asian and African Studies
Completed a Bachelor of Asian and African Studies with foundational coursework in regional languages and cultures.
GeorgiaYou can contact Ivan and 90k+ other talented remote workers on Himalayas.
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