Ivan Kostyuchenko
@ivankostyuchenko
Product Marketing Manager scaling B2B SaaS through data-driven positioning and GTM execution.
GeorgiaWhat I'm looking for
I am a Product Marketing Manager with 7+ years scaling B2B SaaS products across global markets, building product marketing functions from scratch and leading cross-functional teams to drive PLG and sales-led growth. I turn complex products into clear market narratives, leveraging customer research and data to inform positioning, GTM strategies, and sales enablement that close high-value deals.
My achievements include reducing churn ~30% and supporting 20–25% YoY revenue growth for a fast-growing toolkit, leading 100+ customer interviews to refine messaging, and expanding international sales from 8% to 30% of product revenue. I am collaborative, detail-oriented, and experienced working with distributed teams and a broad MarTech stack.
Experience
Work history, roles, and key accomplishments
SEProduct Marketing Manager
SEMrush
Sep 2024 - Sep 2025 (1 year)
Led end-to-end product marketing for the Local Toolkit, executing GTM cycles, customer research, and PLG experiments that supported 20–25% YoY revenue growth and reduced churn ~30% for the toolkit.
Product Marketing Manager
Whatagraph
May 2022 - Sep 2024 (2 years 4 months)
Built the product marketing function, led GTM strategies and sales enablement, and ran 100+ customer interviews that informed repositioning and drove a 12% lift in trial conversion.
Product Marketing Manager
Group-IB
Apr 2020 - May 2022 (2 years 1 month)
Managed product marketing for B2B cybersecurity solutions across APAC, EU and Middle East, leading repositioning, content production and events to grow international sales from 8% to 30%.
Marketing Manager
CRM Guru
May 2019 - Apr 2020 (11 months)
Established lead-generation and pipeline functions, led website development and produced sales collateral and success stories to improve conversions for enterprise services.
Marketing Project Manager
Advocacy – Wom Agency
Nov 2018 - Apr 2019 (5 months)
Launched four large-scale UGC campaigns for FMCG clients, designed gamified storylines and managed social and email marketing to drive review acquisition and engagement.
Education
Degrees, certifications, and relevant coursework
PAProduct Marketing Alliance
Certificate, Product Marketing
2024 - 2024
Completed the Product Marketing Certified / Core program to deepen product marketing expertise and GTM skills.
Lomonosov Moscow State University
Master of Asian and African Studies, Asian and African Studies
2016 - 2018
Completed a Master of Asian and African Studies focused on regional studies and related research methodologies.
LULomonosov Moscow State University
Bachelor of Asian and African Studies, Asian and African Studies
Completed a Bachelor of Asian and African Studies with foundational coursework in regional languages and cultures.
Availability
Location
Georgia
Italy
IndonesiaSalary expectations
Job categories
Skills
Interested in hiring Ivan?
You can contact Ivan and 90k+ other talented remote workers on Himalayas.
Message IvanFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
