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Emanuela Dilavanzo

@emanueladilavanzo

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I build EMEA partner-led demand generation and integrated GTM programs that grow pipeline and revenue.

Italy

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What I'm looking for

I'm looking to lead EMEA demand generation, partner marketing, or integrated GTM programs where I can align Sales, field teams, and ecosystems to measurable pipeline and revenue growth.

I've built multi-country EMEA demand generation and partner-led GTM programs across enterprise SaaS, technology, and industrial markets. Most recently at Camunda, I owned EMEA partner marketing for a 50+ partner ecosystem across five regions, contributing to 63% year-over-year growth in partner-sourced revenue.

At Liferay, I led regional field, demand generation, and partner marketing across five countries, delivering 70+ coordinated GTM programs and contributing to 30% year-over-year growth in qualified opportunities. I connect ABM, localized content, field activity, partner campaigns, and Sales follow-up into measurable account journeys.

Earlier, I led teams and global budgets at CIFA, Schaeffler, Atlas Copco, and Primeur, delivering digital transformation, channel marketing, brand, communications, and international events. I bring practical experience aligning partners, field teams, and Sales around pipeline, ROI, and revenue outcomes.

Experience

Work history, roles, and key accomplishments

Senior Partner Marketing Manager, EMEA

Camunda

Apr 2025 - Feb 2026 (10 months)

Owned the EMEA partner-marketing plan and budget for a 50+ partner ecosystem, contributing to +63% YoY partner-sourced revenue growth. Built a tiered operating model and MDF workflow, and executed 60+ partner-led campaigns and events.

Partner Marketing MDF Salesforce Asana Allbound Campaign Management Event Marketing Lead Generation Co Marketing

Marketing Manager

Liferay

Jan 2021 - Dec 2024 (3 years 11 months)

Owned regional field, demand generation and partner marketing across five countries, delivering 70+ coordinated GTM programs and contributing to +30% YoY growth in qualified opportunities. Orchestrated connected account journeys and established attribution and ROI measurement.

Demand Generation ABM 6Sense Salesforce Partner Marketing MDF Co Marketing Event Marketing ROI Measurement Budget Management

Marketing & Communication Manager

CIFA, Zoomlion Group

Jan 2018 - Dec 2021 (3 years 11 months)

Led a team of four and managed a €1.5M global budget, delivering integrated digital, event, PR and media programs that contributed to +3% growth in global sales. Developed corporate brand identity and activated trade and channel marketing with 80+ distributors.

Team Leadership Budget Management Brand Identity Trade Marketing Channel Marketing Event Management Digital Transformation Microsoft 365 SharePoint HubSpot KPI Dashboards

Marketing & Communications Manager - Aftermarket

Schaeffler Italia

Jan 2016 - Dec 2018 (2 years 11 months)

Led four direct reports and managed a €1M national budget across demand generation, brand, digital, communications and channel programs. Orchestrated a loyalty and channel program for 150+ distributors and coordinated the European Marketing Competence Center.

Team Leadership Budget Management Demand Generation Channel Marketing Loyalty Programs KPI Dashboards Digital Marketing Trade Marketing Communication Skills

EMEA Web Project Leader

Atlas Copco, MultiAir Italia

Jan 2015 - Dec 2016 (1 year 11 months)

Led the start-up phase of a 77-website migration across seven European markets, aligning stakeholders and selecting Adobe Experience Manager and a translation management platform. Managed marketing for eight compressed-air brands including channel initiatives and digital campaigns.

Web Migration Adobe Experience Manager Translation Management Stakeholder Management Digital Campaigns SEM B2B Mobile App Channel Marketing

Marketing & Communication Specialist

Atlas Copco, MultiAir Italia

Jan 2013 - Dec 2015 (2 years 11 months)

Managed marketing for eight compressed-air brands, including channel initiatives, inbound and outbound digital campaigns, SEM and a B2B mobile app for the sales force.

Marketing Management Digital Campaigns SEM B2B Mobile App Channel Marketing

Marketing & Communications Manager

Primeur

Jan 2008 - Dec 2012 (4 years 11 months)

Led a team of five, developed corporate brand guidelines and delivered international communications, content, events and co-marketing with IBM and Oracle.

Team Leadership Brand Guidelines Corporate Communications Content Marketing Event Management Co Marketing