Open to opportunities

Raffaella D'Arienzo

@raffaelladarienzo

Message

Marketing Director driving multi-country B2B growth and demand generation across Automotive and Fintech in EMEA.

Italy

Message

What I'm looking for

I’m looking for a senior marketing leadership role where I can own EMEA/multi-country go-to-market and demand generation, lead cross-functional teams and agencies, and scale B2B growth across Automotive and Fintech with clear KPI ownership and stakeholder influence.

I’m a Marketing Director with 15+ years building brands and leading multi-country go-to-market strategies, with a strong focus on demand generation. I’ve driven growth across Automotive, Fintech, and B2B in EMEA and international markets, combining strategic planning with hands-on execution.

I launched Aufinity’s Italian market from scratch within a pan-European fintech group—owning brand positioning, GTM strategy, budgeting, and C-suite reporting. I coordinate cross-border alignment between German HQ and local execution, adapting campaigns, pricing communications, and brand assets for real market relevance.

Previously, I led communication and events for a pan-European automotive aftermarket ecosystem, negotiating €500K+/year in advertising and sponsorship contracts and managing 20+ events/year. Earlier roles included international product launch leadership across USA, Asia, and Europe at Rupes S.p.A., and acting as the sole Italian liaison for EMEA HQ projects at Continental Automotive—bridging central strategy with local dealer-market needs.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director - Italy

Current

Aufinity Group

Jan 2025 - Present (1 year 6 months)

Led the Italian market launch for Aufinity within a pan-European fintech group, owning brand positioning, go-to-market strategy, budget, and C-suite reporting. Coordinated cross-border alignment with German HQ and built a dealer/partner acquisition pipeline via LinkedIn, events, email, and co-marketing partnerships.

Go To Market Planning Positioning B2B Marketing Demand Generation Cross Regional GTM Budget Management LinkedIn Event Marketing Email Marketing Pricing Communication Co Marketing Stakeholder Management

Current

Head of Communication & Events

Current

Consorzio Assoricambi

Jan 2019 - Present (7 years 6 months)

Negotiated €500K+/year in advertising and sponsorship contracts with multinational automotive partners across the EMEA supply chain. Managed integrated communication plans and 20+ corporate events per year, building a 3-person team and establishing agency management, editorial, and reporting workflows.

Integrated Marketing Strategy B2B Partnerships Sponsorship Negotiation Budget Management Media Relations Event Management Agency Management Reporting

Communication Manager - International

Rupes S.p.A.

Jan 2015 - Jan 2019 (4 years)

Directed brand and product launches across USA, Asia, and Europe by coordinating strategy, local agencies, and trade show execution. Grew the global trade press database from 15 to 350+ contacts and increased social media engagement by 30% through international content strategy while managing cross-border teams, budgets, and localization.

Media Relations Trade Show Execution Social Media Strategy Content Strategy Stakeholder Management Budget Management Localization

Marketing & Communication Specialist

Continental Automotive Trading

Jan 2011 - Jan 2015 (4 years)

Managed a six-figure Italy marketing budget and served as the sole Italian liaison for two pan-European HQ projects. Conducted Italy/Europe market analysis and adapted EMEA-central campaigns for Italian dealer markets while maintaining global brand consistency.

B2B Marketing Market Analysis Go To Market Planning Stakeholder Management Budget Management