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Maria DmitrievskayaMD
Open to opportunities

Maria Dmitrievskaya

@maria_dmitrievskaya

I build data-driven product marketing and digital growth strategies that improve adoption.

Italy
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What I'm looking for

I'm looking for opportunities to lead data-driven product marketing, digital product, or growth initiatives that use customer insights and cross-functional collaboration to deliver measurable adoption, customer experience, and commercial outcomes.

At Agos Ducato, I lead go-to-market and go-to-sales strategy for Agos One, a finalized loan product for energy-efficient asset purchases. I helped drive 80% partner adoption and doubled average ticket size within the first year after launch.

Previously, I optimized Agos Ducato's online personal-loan funnel, reducing KYC processing time by 50% and attempts by 16% across approximately 540,000 online requests in 2024. I also led the redesign and digitalization of the full remote loan process, including biometric KYC.

At Agoscom, I built growth strategies for B2B2E and B2C initiatives and helped grow the Agosfera loyalty platform to 10,000 subscribers with 80% active users through data-driven acquisition, app promotion, and social campaigns.

My e-commerce foundation comes from Privalia – Veepee Group, where I managed flash sales, brand collaboration, pricing, margin negotiation, sales forecasting, and Home & Deco shop performance. I use market research, user insights, and KPI analysis to connect product roadmaps with measurable commercial outcomes.

Experience

Work history, roles, and key accomplishments

AS
Current

Product Marketing B2B Specialist

Agos Ducato S.p.A

Jan 2025 - Present (1 year 7 months)

Led go-to-market and go-to-sales strategies for Agos One, a finalized loan product targeting energy-efficient asset purchases, driving 80% adoption among partners and doubling average ticket size within the first year post-launch. Managed marketing channels and developed weekly product performance reports.

Education

Degrees, certifications, and relevant coursework

Università degli Studi di Milano logoUM

Università degli Studi di Milano

Master's Degree, Management of Innovation and Entrepreneurship

Master's Degree in Management of Innovation and Entrepreneurship from Università degli Studi di Milano.

Tech stack

Software and tools used professionally

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